与Lt Col Jennifer“JJ”雪的创新挑战的讲故事挑战

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凯蒂:[00:00:04]欢迎来到创新的不陈述故事，在那里我们扩大了洞察力，影响和创新的解开故事。技术不为人知的内容。雷竞技电竞竞猜我是主持人，凯蒂·泰勒Trauth。今天我们的嘉宾是J·J雪。她首席技术官为美国空军AFWERX。她也是在导师项目，该项目创建于师徒的好处揭示的首席运营官。她是一个荣誉副教授和同事在威斯康星大学麦迪逊分校。她在乔治城大学生物安全研究员。她曾发表论文多篇。 She’s led many innovation projects, one of which, you might remember, we featured on this podcast not too long ago, which was the M.V.M Project. A team of physicists and engineers from around the world worked together to design a simplified ventilator system for COVID-19. And they did so in about a month and got it through FDA approval in that amount of time and part thanks to leadership and coordination from JJ. We are so grateful to have you on the podcast once again, JJ. Thanks for being here.

JJ：[0时01分13秒]凯蒂，非常感谢。我很高兴。我是一个宽敞的故事的忠实粉丝，你们所做的一切都在于突出创新，而不仅仅是在美国，而且在全球范围内。真的，真的很高兴今天跟你说话。

凯蒂:[00:01:27]谢谢你。那么你可以告诉我们一些关于空军内部的创新吗？

JJ：[00:01:33]当然，我很高兴。我们现在有这么多有趣的举措。事实上，如果您访问我们的AFWerx网站，您将看到所有即将到来的挑战，它触及了各种主题。事实上，每周，每天都有不同的。我们实际上一直在看一些空间挑战。We have the base of the future coming up, which is focused on how do we create modern, resilient bases and this was in my – I’m looking at what happened to Tyndall Air Force base after a hurricane and figuring out how could we create a base that can survive a natural disaster. Keep people that are there safe during the hurricane and then allow the base to actually respond to help the local area and the public in the surrounding areas of the state. And so looking at these new technologies, we’ve reached out to so many interesting innovators. These are hackers and makers. These are academics. These are industry professionals, small businesses up on to the corporations. And it’s global. So we have really, really neat contacts coming in all the time, all kinds of interesting ideas that they’re bringing to bear so that we can figure out that next set of solutions, that next generation of innovation.

凯蒂:[00:02:53]是的。你有这么多的伙伴合作。因此，建设什么J·J刚才提到的，你可以去AFWERX。这是A F宽E [R X的F。M I L。而刚刚浏览这个网站。这真是一个美妙的网站。但你到达的飞行员，你达到产，学，当然，你也有创新中心。这是令人难以置信我的倡议的数目和讲故事是AFWERX火花量。

JJ：[00:03:20]是的。是的。那么，我们是充满激情的故事讲述者。如果你遇到任何我们的团队，在不同的事件，挑战，外展，我们的任何网络活动的，你会得到前排座位的故事，我们在那里告诉激励人们成为创新者。而且任何人都可以成为一名创新者。没关系。我们的一些年轻的创新者已经青少年。我们的一些最古老的已经在80多岁。他们有一个伟大的想法。他们想成为一个项目是有差别的一部分。 They want to have an impact. And so they just join us in our innovation hubs, these public open spaces. They get in there with their great ideas. And it’s amazing what comes out of these initiatives. I am so inspired on a daily basis by all the amazing bright people that are coming in with these ideas that I would have never thought of.

凯蒂:(00:04:08)哦，同样在这里。And I think the fact that you make time as an organization and especially a public entity to explain those stories and to share them, you even call them innovation stories on your site, which is exciting for us, of course, because we’re trying to get more awareness about the power of storytelling in innovation. But that’s an important lesson, I think. So many regions and public leaders, when we take the time to create an identity around the work that we’re doing, through storytelling, I think that really helps accelerate the pace of innovation. Especially, I would imagine, in terms of building relationships with academia and industry and other partners and being able to also tell those stories in a way that speaks to the individual airmen and airwomen and being able to kind of inspire them to see themselves as innovators, right?

JJ：[00:05:04]确切地。确切地。而这个故事的价值是这样的：当你讲一个故事，你让有形的，你让听上去很像。你让人们把自己的故事和互连与你正在构建。所以这是这个真的很神奇的织锦开始发展围绕项目周围就是我们正在寻找的初期故事开始。事实上，有一个真正伟大的创举，我们的工作与伊拉克人。而在这种特殊情况下，我们处理周围安置了一些具体的问题。叛乱分子已经进入和将简易爆炸装置在已建成的新房的墙壁。随着人们移动时，他们都拿到受伤。他们得到死亡。 We didn’t have enough robots to go through or dogs to go through on a daily basis to make sure that these new homes were safe and secure. And so we immediately reached out to our network and said, look, we really want to get ideas around how to affordably detect if somebody has placed an improvised explosive device in a space. And so we had all of these people come out. And if this was actually a SOFWERX at the time, but it was a joint initiative because all of the services were involved and a lot of interagency partners and our allied partners definitely a big concern because we’re trying to help the Iraqis stand back up and take their country back and get a fresh start. And so I’ll never forget this. We’re all brainstorming and people were putting stickies up on the wall. And there’s a very quiet young man in the back simply says, “bubbles.” And we all kind of turn and look. And I’m thinking, is that his nickname or is that an idea or…? So we just pause. And he said, “Bubbles, we can do it with bubbles.” And his idea was to create a bubble gun that would blow bubbles around the room and trigger these passive infrared devices to go off. Very portable, very cheap. And we thought, well, maybe, I don’t know. So we bought a couple bubble party machines and we bought some remote control cars. And my gosh darn, if it didn’t work, you could do remote control cars for less than twenty dollars, rolling with a bubble machine on top of them. All these bubbles are swirling around and the motion would be picked up by the passive infrared. And if there was a device that was in that house, it would explode. Nobody was hurt. No animals were hurt. We were able to do it really quickly and easily. And this is the type of innovation I’m talking about. None of us would have thought of that. But he had that creative sense to come up with that idea and say, well, I’ve seen this happen in the past. What if and it’s the “what if” that really takes off from the initial story.

凯蒂:[00:07:56]太棒了。这是一个独立的空军成员，谁来了这个想法，有点前线成员？

JJ：[00:08:02]这是平民。这是进入了我们的设施平民。所以我们所有的设施是公共设施。任何人都可以走在和我们交谈，如果他们有一个想法。他们可以把一个想法，并证明它，他们可以来成为我们面临的挑战的一部分。他们可以告诉自己的故事告诉我们，哎，这是一个故事，你需要了解。这是我想我可以提供帮助。在某些情况下，他们发现问题，我们还没有想过呢。但是，他们看到它从一个全新的视角，以及这个故事有助于使其真正给其他人。而我们那种周围聚结。 But this was just a young man that decided, hey, I’m going to show up and help make a difference.

凯蒂:[00:08:40]这是一个创新挑战的一部分，还是有点开放，你知道，某种事件吗？

JJ：[00:08:46]这是。这是一个创新的挑战。这一次特别关注的是:我们如何帮助伊拉克人夺回他们的国家?我们如何帮助他们稳定下来?我们如何在很多事情上帮助他们?无论是重建基础设施还是安全行动，这都是其中的一部分，或者是重建一些战后受灾最严重的地区。它看起来像什么?我们如何帮助他们提高，这样你就能得到房间里最好的想法。它是负担得起的。这是太快了。 It’s smart. It’s creative. And it’s something that we can apply right then and there. And that’s what these events are designed to do.

凯蒂:[00:09:34]我听到的东西，以及你构建这些挑战的方式，是一个明确的，总体故事情节。你知道，这是使命。这是我们需要到达伊拉克人拥有稳定和安全社区的世界的整体愿景。因此，在任何类型的创新挑战的最前沿，然后将其分解为更具体的，你知道，这可能是技术的或它可以是公共的，可能有这么多不同的解决方案。你能告诉我们一些关于你挑战的故事进程吗？

JJ：[00:10:09]当然。它真的取决于挑战，也因为当你制作一个故事，你制作一个故事，意图要透露你的英雄的追求是什么，对不对？“为什么”背后。我们为什么这样做？And that “why” is what’s going to inspire certain people with certain skill sets to come in. You’ve got to get the story right, because they are going to want to contribute to a story that has similar values and ethics and is in an area that they’re passionate about. Another great example was one that we had done again with the joint services. And this was called remote advice assist. This particular capability was developed by the Naval Postgraduate School. And it was a remote communications capability that allowed special operations or security forces from our allied partners or from the U.S. to advise Iraqi forces that were on the ground that had encountered an insurgent force or an enemy force. And so at that point, their troops in conflict, you know, they contact and they’ve actually encountered that enemy force. And they’re calling back for help. The challenge with this, we knew that it was an open source architecture that had been built and sent downrange. But we didn’t know where all the vulnerabilities were. And so we had a few folks. Reach out to us and said, look, we know you have this amazing network of ethical hackers that you’re teaming with. Would you please ask them if they could take a look at this and help? And we did. And we told them the story and we told them how we were using this device to help and for training and for communications. And it was incredible. We had seven hackers come back. They came back in about 48 hours. They had identified all the vulnerabilities. They had identified all the ways to fix the vulnerabilities and harden the system. And they had done it for free because they wanted to make a difference, to save lives, to improve security and to help people. They saw what we were trying. The story we were trying to tell.

凯蒂:[00:12:18]是的。是的。

JJ：[00:12:20]那是，我们在讲述伊拉克的未来。这是一个安全的伊拉克。这是一个安全的伊拉克。这是一个有着积极未来的地方，我们正努力朝着这个方向努力。这就是他们的关键所在。我们如何帮助伊拉克人归还他们的国家?让它安全，让它安全，让他们开始朝着积极的未来建设。正是这个故事激励了他们去帮助别人。

凯蒂:[00:12:48]这是令人难以置信的。所以你...作为AFWERX的领导者......你都清楚是侦听这些故事并加以收集，然后转贴他们。你是否可以？我很想听听你的观点，然后在其中讲故事和故事分享有助于塑造创新文化的方式。

JJ：(00:13:06)哦,上帝。这是个好问题。听到这么多不同的方式。如果你讲对了故事。你鼓励人们站出来参与进来。所以我认为我们所做的一件事,在空军,我看到这个在很多作品海军行为模型和看到这个是我们打开门和我们每个人都可以成为这个故事的一部分。这个故事是围绕着。做出积极的改变。所以我经常说的一个故事是如果我们在如何分层我们的技术，如何实施我们的技术方面很聪明，最终，我们可以推动领导层和决策者从冲突决策转向外交解决方案，从可能导致战争的动力解决方案转向积极决策。 We have the ability, if we’re smart about it, to transform how we relate to each other and how to reduce conflict just by the stories that we tell. And that’s really, really inherent in a lot of the work we do. Because if you have tools that will prevent war or prevent conflict, you never have to get there and get such an important part of what we’re trying to do in the military. Many people don’t realize this. Nobody wants to deploy. Nobody wants to go to war. It’s a really horrible experience. And when you have been exposed to that, you understand that, hey, if we don’t have to do this in the future, let’s not. Let’s find technologies that will help to prevent that. And so that’s one of the stories we’ve been building around that a lot of innovators have been drawn to because they’re passionate about that, too. They want to prevent suffering. They want to build towards a positive future where we’re all coming together to make a difference. And everybody wants to see an end to warfare. Everybody wants to see an end to conflict and tools that will allow us to have positive discussions that help to mitigate any kind of conflict or warfare in the future. And so when and where we can we focus on that. Not all cases allow us to do that. We still are in the business of fighting wars and keeping national security. So there’s a second storyline there that really looks at technologies that then enable us to discreetly discriminately fight wars with as low a number of casualties as possible. We’re really trying to be thoughtful about limiting the effects on the societies and the populations that we’re teaming with or that we’re working in. And that’s another story that also inspires people. And then there’s the science. So many people that come to our events are huge science [unclear wording] or science fiction fans. And when they come into our spaces, you know, they grew up with this. They love to learn. They love to be challenged. They love those wicked problems. And they come into the space with ideas that they have a story that they want us to hear. And they’re telling those stories. And that’s also inspiring everybody in that space. So they’re coming in with their own hero’s quest, you know, why are they motivated around this specific problem? And then at the same time, they’re also telling us a story that’s relatable. They’re telling us a story that is, you know, this is their scene. This is their mantra. This is the narrative that’s making a solution or technology, tangible, familiar, accessible. It’s helping everybody in the room to understand the importance and how they believe it can help to solve a problem that they care about. And then who? Who are they? When someone steps into the room, whether they’re from the Air Force or the Navy or the Army or the Marine Corps or the Coast Guard or they’re inter-agency partners or allied partners or they’re ethical hackers, they’re makers, they’re academics. They’re the public that are coming in to make a difference. Who are they? Are they a team? What? Why are they passionate about this? Are they playing their roles well? Are they humble? Are they focused on doing their best to solve a problem that they care about? That passion translates over to the success of the story. And then the story is what gets you started and the story is what takes you all the way fully through to that successful ending. That’s what we’re trying to cultivate and build around each of these hubs.

凯蒂:[0点18分07秒]It’s absolutely incredible the way that, you know, you’ve spoken so beautifully to the ways in which story defines the motivation behind what we do, how it can define and help connect us with others, so you mentioned relatability, and that’s so critical to being able to say here’s who I am, here’s the context that I bring to the table and why I care about this. OK. Now that we’re connected, let’s team up. Let’s collaborate and let’s solve together. I think that’s – those are such powerful. And you made so many excellent points in that description of culture and how you build it. One of the things I also am so respectful about with AFWERX is the actual strategies you’re using to bring stories to life and to help pull people together to innovate together. You have spark tank. You have spark cells. You have the ideation platform. You have the Squadron Innovation Fund. There are obviously there are SBIRs and STTRs. If you’re unfamiliar with those, you should definitely – if you’re listening to this podcast, check them out. They are government grants to solve innovation challenges. And one of the things that just really stood out to me is Spark Tank. Could you tell me a little bit about that?

JJ：[0点19分21秒]因此，这实际上是一个超级电汇计划。在这种情况下，它几乎就像鲨鱼坦克。但是我们想要做的是激励人们通过他们的解决方案提出并将其应用于我们在空军中的特定邪恶问题，以至于我们真的一直在挣扎。这可能是我们的飞行员，或者它可能是一个行业合作伙伴或创业者，个人创新者，一群创新者。当他们踏入那个空间时，我们正在扮演鲨鱼。在这种情况下，我们是......或火花。我们正试图让他们阐明并谈谈他们想要提出的内容。如何。他们试图解决什么问题？在这种情况下，我们真的看四个关键区域。 We’re really looking at, upfront, you know, why or how is your technology the hero that’s going to save my day from whatever wicked problem that I’m dealing with? How is it going to help my customers? Why is it better, smarter, faster, unique compared to other similar solutions out there? What makes it stand out? And so we’re trying to get to that piece of the story. And at the same time, we’re also trying to get them to make it a conversation. I did a lot of briefing. We want to hear the story that, you know, got them in front of us to begin with. What problem were they tackling as an airman? What problem were they tackling as an innovator or a private citizen that they saw it also applied to another problem or multiple problems? We want them to tell us, not brief us, but tell us tell us that story, that conversation that makes the solution, again, personal. It’s relatable. That passion shines through. And when you see that passion shining through, when you see people are really, really focused on making a difference and they really want to find out, can something… Can this be done or we’re already seeing that it can be done. And here’s what we think we can do with it next. That speaks volumes. That’s a really good foundation, like a cornerstone to a story that means you’re moving in the right direction towards a technology that could have some great success. And then we also encourage them to really keep it big-picture. Sometimes we have a lot of folks that come in and they really want to dive deep and get into the tech specs. That’s dangerous. It’s great if you want to try to do that in a spark tank. You only have so many minutes to do your talk. You can get lost in the detail. And that person, that storyteller is trying to throw in way too many details. And if they get bogged down, they can lose their audience. And if they lose their audience, they may miss out on being able to articulate a solution that could really solve a problem. So we’re really trying to get them to think about that even before they step onto the stage. And then the last part is make it visual. Whether that’s through words or develop oh, or images make that technology, that’s a solution accessible to everybody. You can tell me about technology all day long. I can read about it. But until I actually see it and I understand how it works and I understand how it’s solving a problem that I care about… I may not, you know, it may get lost in translation if so many times I see companies that come in that fail to do this. And this is usually one of the feedback pieces that I’ll give them. Make it a story. What’s your narrative coming in? How is it familiar and relatable to me? Do that demo, do that image, help me to get it. Help my audience to get it, because not everybody in the audience is going to be a technologist. In fact, a lot of them probably won’t be. They have a problem. They need a solution. They’re not sure about how to get there. And then the technology piece, if they get too many details, they’ll definitely get lost. So I’ll give you a great example that just happened this week, in fact, yesterday. We did a virtual tech trip that we reached out to the state of Washington. And a fantastic opportunity to virtually see a bunch of companies. Most people did a PowerPoint briefing, and that’s fine. It was great, there were some pictures. One company actually posed in front of their six degrees of freedom, multi material, 3-D printer, this giant robotic arm, and showed us videos of it in action. So they presented and they showed the videos. And wow, that was powerful. Immediately got it. Everybody online got excited about it because you see it in action. The story becomes tangible, relatable. And suddenly people were just across the board on the line. All of the tech scouts got excited because they could see how this could fit into different sectors and different problems that they were challenged with. So those are really key storytelling techniques that we’re appreciating, you know, that we’re looking at when people get in front of us at a Spark Tank. And once they do that, that’s what helps them get to the top of the Spark Tank and get pulled into the winner’s circle at the end because they’ve demonstrated those four different areas.

凯蒂:[00:24:55]你能告诉我更多关于在这一点后发生的事情吗？So in ongoing relationships with industry or startups, how does storytelling change in that part of the relationship as opposed to trying to get that attention and trying to make sure that your mission and your story is clear and that you’re sort of bringing it to life to make people understand without being too in the weeds. So that’s so critical in the beginning of the relationship to really get that attention and to start off on the right foot. But what about after the relationship is really settled at that point and you’re already, you know, say a startup is working directly with AFWERX or the Air Force at that point.

JJ：[0点25分37秒]所以这就是故事真的令人兴奋的地方，因为现在我们将它们与特定客户匹配。在这种情况下，通常是我们的空军基地之一。它可能是一个特定的团队或导演。它可能与空军研究实验室或空军材料指挥。在这种情况下，他们现在迭代他们的解决方案以及一个问题的客户。他们认为这个特殊的解决方案是答案。This is what gets really, really exciting, because you’re in the field, you’re testing this capability out and you’re showcasing that yes, in fact, it can do X, Y and Z over know it can do A, B, but not C or it does all of them. And now we think we can take it to the next level with a bit more funding. That piece is instrumental in taking the story, the initial story, that got them the attention and got them the partnership with the military or government partner and really catapulting it forward towards “OK, here are the different problems that this specific solution can now tackle.” And so instead of having one story that’s really focused on one topic or maybe three topics, when they come in the door, they’re now telling a story that has a crosscutting impact. This is a story about solving problems across spaces. This is a story about how they can move very quickly to provide impact today in a year, sometimes in 18 months, and how they intend to translate that story into action. That’s the next step. And once that happens, things really start to get exciting.

凯蒂:[00:27:23]是的,当然。现在我的笑容是最灿烂的，所以我道歉。我几乎忘记了我的思路，因为我对你们的运作方式，AFWERX吸引人们的方式，以及你们真正开放的分享工作的方式感到非常兴奋。我非常感谢你们所做的所有工作，以及每一个参与其中的人，每一个接触到这些挑战并帮助解决问题的人。我只是被它迷住了。

JJ：[00:27:55]谢谢！

凯蒂:[00:27:55]我为这一刻道歉，我有点凝视。

JJ：[零时28分00秒]这是所有的爱。你可以跟我们的团队成员中的任何一个。绝对让人叹为观止一刀切。我喜欢每天我卑微地看到，AFWERX团队在做的工作。他们只是，它并不重要，如果他们在合同，如果他们正在星火坦克，如果他们正在使用的AFWERX挑战。不要紧，他们坐在那里。我们有一个惊人的团队的人，我只是很高兴能组成部分，能够贡献，所以我每天都热血沸腾了。所以，我理解你的热情。

凯蒂:[00:28:33]绝对地。等等，您可以访问AFWerx网站。在LinkedIn上肯定跟随JJ Snow。她不断分享创新故事。在这个空间中看到你的领导是很好的。JJ，你是否有任何其他建议您希望为创新者离开，因为他们的目标是解决大挑战并在一起工作？

JJ：(00:28:56)是的是的。当然是。始终寻求激励创造力的方法。这是你真的的东西，真的很震惊我，因为我有多个人问这个。你如何保持创意？所以这是我真正热衷的事情。而我会做的一件事是我将不断挑战我正在使用的球队学习。保持学习。让自己揭示新的想法，新的思维方式，并真正推动他们在工作之外发展他们的激情。太多人关注工作区发生的事情。 No, no, no. Have those deep hobbies, you know, try new things out. You know, it could be art, it could be music, painting, poetry, science, game theory, different types of sports… You know, get out there and try something new that really pushes you. You push your comfort zone, helps you to see things in a new way. I try to bring in people that think very differently. We’ve had some amazing success with bringing in our ethical hackers. We’ve had some amazing success with various sci fi artists and authors and get them to understand, you know, the different challenges that exist out there around innovation, ethics, philosophy, cultural challenges, how to innovate in a resource-constrained environment. I learned that from Secretary Geurts when he was down at SOFWERX he limited how much money we had around a project because he did not want us to buy a solution. He wanted us to think about how to find a solution and get there smartly. I love that. I absolutely love that. So that would be… That would be the biggest piece of advice that I have if people are seeking to inspire creativity among their team. You know, reach out and challenge yourself in these areas. And also look for other storytellers, people that are mentors that are doing this well already and read about them. Watch videos. I know online. I think the Disney Gallery now has some really great video talks around tech and talent and the different types of creativity involved in bringing projects to life. I’m a huge fan for Dave Filoni. Also, you know, Rich Sheridan is a friend over at Menlo Innovations, I’m reading through one of his books right now, Joy, Inc.. If you have a chance to take a look. Because he is an amazing storyteller and you can learn so much about how to craft your stories to get other people excited and help them craft their story. So that’s – that would be my last piece of advice today.

凯蒂:[00:31:41]我想不出更好的方法，让我们在听着这个后进入世界。JJ，非常感谢你。我是如此启发。愿意在这次谈话后，我们所有人都会更具创意和更积极主动。谢谢，JJ，因为在这里。

JJ：[00:31:56]非常感谢今天让我有。我只是一个巨大的粉丝，所以我期待着在未来与未罗革说的故事团队的合作中的创新。

凯蒂:[0点32分05秒]非常感谢你，JJ。我也一样。

JJ：[00:32:07]谢谢。

凯蒂:[00:32:10]感谢收听本周的节目。一定要在社交媒体上关注我们，并在对话中加入你的声音。你可以在Untold Content找雷竞技电竞竞猜到我们。

你可以听更多的剧集创新播客的解开故事．

*访谈不是个人或企业的认可。