与Lt Col Jennifer“JJ”雪的创新挑战的讲故事挑战

“任何人都可以成为创新者。我们的一些最年轻的创新者是青少年。其中一些年纪最大的已经80多岁了。他们有个好主意。他们想成为有意义的项目的一部分。他们想要有影响力。他们会带着自己的好主意去那里。这些倡议产生的成果令人惊讶。- Jennifer“JJ”Snow中校，美国空军AFWERX首席技术官

为什么故事对创新过程有关？分享故事的创新者可以灌输哪些值？创新领导者如何激发创作者告诉和分享他们的成功和失败故事？

我们与美国空军首席技术官的LT Col Jennifer“JJ”雪说话AFWerx.。AFWerx旨在通过推进美国空军建立更美好的未来的热情创新者。无论他们的年龄或背景，JJ Snow都知道任何人都可以成为创新者。最好的创新故事散发出激情，视力和横切影响。

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这一集由Untold内容的创新讲故事供电雷竞技电竞竞猜雷竞技raybet提现。在这种沉浸式和互动的故事驱动的经验中增加购买。您的团队在哪个讲故事技术的最新项目，原型和投票 - 并通过25个史诗般的创新故事的史诗例子来启发。了解更多https://undoldcontent.com/innovationstorytelling雷竞技raybet提现Trinning-2/。

凯蒂：[00:00:04]欢迎来到创新的不陈述故事，在那里我们扩大了洞察力，影响和创新的解开故事。由未结块内容提供支持。雷竞技电竞竞猜我是你的主人，Katie Trauth Taylor。我们今天的客人是J.J.雪。她是美国空军Afwerx的首席技术官。她还是导师项目的首席运营官，该项目是为阐明指导的福利而被创造的。她是麦迪逊威斯康星大学的荣誉助理和研究员。她是乔治城大学的生物安全研究员。她发表了许多文章。 She’s led many innovation projects, one of which, you might remember, we featured on this podcast not too long ago, which was the M.V.M Project. A team of physicists and engineers from around the world worked together to design a simplified ventilator system for COVID-19. And they did so in about a month and got it through FDA approval in that amount of time and part thanks to leadership and coordination from JJ. We are so grateful to have you on the podcast once again, JJ. Thanks for being here.

JJ：[00:01:13]凯蒂，非常感谢。我很高兴。我是一个宽敞的故事的忠实粉丝，你们所做的一切都在于突出创新，而不仅仅是在美国，而且在全球范围内。真的，真的很高兴今天跟你说话。

凯蒂：[00:01:27]谢谢你！你能跟我们说说空军内部的创新吗?

JJ：[00:01:33]当然，我很高兴。我们现在有这么多有趣的举措。事实上，如果您访问我们的AFWerx网站，您将看到所有即将到来的挑战，它触及了各种主题。事实上，每周，每天都有不同的。我们实际上一直在看一些空间挑战。We have the base of the future coming up, which is focused on how do we create modern, resilient bases and this was in my – I’m looking at what happened to Tyndall Air Force base after a hurricane and figuring out how could we create a base that can survive a natural disaster. Keep people that are there safe during the hurricane and then allow the base to actually respond to help the local area and the public in the surrounding areas of the state. And so looking at these new technologies, we’ve reached out to so many interesting innovators. These are hackers and makers. These are academics. These are industry professionals, small businesses up on to the corporations. And it’s global. So we have really, really neat contacts coming in all the time, all kinds of interesting ideas that they’re bringing to bear so that we can figure out that next set of solutions, that next generation of innovation.

凯蒂：[00:02:53]是的。你和这么多合作伙伴合作。所以并建立在J.J.的内容刚提到，你可以去AFWerx。这是一个f w e r x。我L.并只是探索网站。这真是一个很棒的网站。但是你到达Airmen，你达到行业，学术界，当然，您也有创新中心。对我来说，这对AFWerx火花的举措数量和讲故事的数量非常令人难以置信。

JJ：[00:03:20]是的。是的。好吧，我们是热情的讲故事者。如果您遇到我们的任何团队，在不同的活动，挑战，外展，我们的任何网络活动中，您将获得前排席位，以便在那里看到激励人们成为创新者的故事。任何人都可以成为一个创新者。没关系。我们的一些最年轻的创新者是青少年。其中一些年纪最大的已经80多岁了。他们有个好主意。他们想成为有意义的项目的一部分。 They want to have an impact. And so they just join us in our innovation hubs, these public open spaces. They get in there with their great ideas. And it’s amazing what comes out of these initiatives. I am so inspired on a daily basis by all the amazing bright people that are coming in with these ideas that I would have never thought of.

凯蒂：[00:04:08]哦，同样在这里。And I think the fact that you make time as an organization and especially a public entity to explain those stories and to share them, you even call them innovation stories on your site, which is exciting for us, of course, because we’re trying to get more awareness about the power of storytelling in innovation. But that’s an important lesson, I think. So many regions and public leaders, when we take the time to create an identity around the work that we’re doing, through storytelling, I think that really helps accelerate the pace of innovation. Especially, I would imagine, in terms of building relationships with academia and industry and other partners and being able to also tell those stories in a way that speaks to the individual airmen and airwomen and being able to kind of inspire them to see themselves as innovators, right?

JJ：[00:05:04]确切地。确切地。这个故事的价值是这样的：当你讲故事时，你就会做到这一点，你正在变得可关联。你允许人们把自己的故事带入并与你所建造的内容互连。因此，这是这个非常神奇的挂毯，开始在一个项目周围开发，并从我们正在寻找的内容开始。事实上，我们与伊拉克人合作的真正伟大的倡议。在这一特殊情况下，我们专门处理了重新安置周围的一些问题。叛乱分子已经进入并将简易爆炸装置放在建造的新房墙中。随着人们在进行中，他们受伤了。他们被杀了。 We didn’t have enough robots to go through or dogs to go through on a daily basis to make sure that these new homes were safe and secure. And so we immediately reached out to our network and said, look, we really want to get ideas around how to affordably detect if somebody has placed an improvised explosive device in a space. And so we had all of these people come out. And if this was actually a SOFWERX at the time, but it was a joint initiative because all of the services were involved and a lot of interagency partners and our allied partners definitely a big concern because we’re trying to help the Iraqis stand back up and take their country back and get a fresh start. And so I’ll never forget this. We’re all brainstorming and people were putting stickies up on the wall. And there’s a very quiet young man in the back simply says, “bubbles.” And we all kind of turn and look. And I’m thinking, is that his nickname or is that an idea or…? So we just pause. And he said, “Bubbles, we can do it with bubbles.” And his idea was to create a bubble gun that would blow bubbles around the room and trigger these passive infrared devices to go off. Very portable, very cheap. And we thought, well, maybe, I don’t know. So we bought a couple bubble party machines and we bought some remote control cars. And my gosh darn, if it didn’t work, you could do remote control cars for less than twenty dollars, rolling with a bubble machine on top of them. All these bubbles are swirling around and the motion would be picked up by the passive infrared. And if there was a device that was in that house, it would explode. Nobody was hurt. No animals were hurt. We were able to do it really quickly and easily. And this is the type of innovation I’m talking about. None of us would have thought of that. But he had that creative sense to come up with that idea and say, well, I’ve seen this happen in the past. What if and it’s the “what if” that really takes off from the initial story.

凯蒂：[00:07:56]太棒了。这是一个独立的空军成员，谁来了这个想法，有点前线成员？

JJ：[00:08:02]这是一个平民。这是一个进入我们的设施的平民。所以我们所有的设施都是公共设施。如果他们有一个想法，任何人都可以走进去和我们谈谈。他们可以带来一个想法并证明它，他们可以成为我们挑战的一部分。他们可以讲述自己的故事并告诉我们，嘿，这是一个你需要了解的故事。这就是我认为我可以提供帮助的方式。在某些情况下，他们识别我们甚至没有想过的问题。但他们从一个新的角度看，这个故事有助于让所有人真实。我们周围的合并。 But this was just a young man that decided, hey, I’m going to show up and help make a difference.

凯蒂：[00:08:40]这是创新挑战的一部分，还是一种开放的，你知道的，某种事件?

JJ：(00:08:46)它是。这是一项创新挑战。这一个专门专注于：我们如何帮助伊拉克人收回他们的国家？我们如何帮助他们稳定？我们如何用各种各样的东西帮助他们？无论是，你知道，重新建立基础设施还是安全运营，这落入了其中的一部分，或者实际重建战争后最艰难的一些领域。这看起来像什么？我们怎样才能帮助他们提升它们，以便发生在房间里的所有想法中的事情。这是经济实惠的。它很快。 It’s smart. It’s creative. And it’s something that we can apply right then and there. And that’s what these events are designed to do.

凯蒂：[00:09:34]我听到的东西，以及你构建这些挑战的方式，是一个明确的，总体故事情节。你知道，这是使命。这是我们需要到达伊拉克人拥有稳定和安全社区的世界的整体愿景。因此，在任何类型的创新挑战的最前沿，然后将其分解为更具体的，你知道，这可能是技术的或它可以是公共的，可能有这么多不同的解决方案。你能告诉我们一些关于你挑战的故事进程吗？

JJ：[00:10:09]当然。而且它真的取决于挑战，因为当你在制作一个故事时，你就会用你想要透露你的英雄的追求是什么，让一个故事制作一个故事，对吧？它后面的“为什么”。我们为什么这样做？And that “why” is what’s going to inspire certain people with certain skill sets to come in. You’ve got to get the story right, because they are going to want to contribute to a story that has similar values and ethics and is in an area that they’re passionate about. Another great example was one that we had done again with the joint services. And this was called remote advice assist. This particular capability was developed by the Naval Postgraduate School. And it was a remote communications capability that allowed special operations or security forces from our allied partners or from the U.S. to advise Iraqi forces that were on the ground that had encountered an insurgent force or an enemy force. And so at that point, their troops in conflict, you know, they contact and they’ve actually encountered that enemy force. And they’re calling back for help. The challenge with this, we knew that it was an open source architecture that had been built and sent downrange. But we didn’t know where all the vulnerabilities were. And so we had a few folks. Reach out to us and said, look, we know you have this amazing network of ethical hackers that you’re teaming with. Would you please ask them if they could take a look at this and help? And we did. And we told them the story and we told them how we were using this device to help and for training and for communications. And it was incredible. We had seven hackers come back. They came back in about 48 hours. They had identified all the vulnerabilities. They had identified all the ways to fix the vulnerabilities and harden the system. And they had done it for free because they wanted to make a difference, to save lives, to improve security and to help people. They saw what we were trying. The story we were trying to tell.

凯蒂：[00:12:18]是的。是的。

JJ：(00:12:20)也就是说，我们讲述了伊拉克未来的故事。这是一个安全的伊拉克。这是一个安全的伊拉克。这是一个有一个积极的未来的地方，我们正在努力建立。所以这就是他们关注的东西。我们如何帮助伊拉克人回到他们的国家？使其安全，使其安全，让他们开始建立朝向那个积极的未来。这个故事的那部分是激励他们帮助的原因。

凯蒂：[00:12:48]这是令人难以置信的。所以你是Afwerx的领导者......你显然总是倾听这些故事并收集它们然后重新开始他们。你可以吗？我很想听到你的观点，那么就讲故事和故事分享有助于塑造创新文化的方式。

JJ：[00:13:06]哦,上帝。这是个好问题。听到这么多不同的方式。如果你讲对了故事。你在激励人们站出来参与进来。所以我认为我们所做的一件事,在空军,我看到这个在很多作品海军行为模型和看到这个是我们打开门和我们每个人都可以成为这个故事的一部分。这个故事是围绕着。做出积极的改变。所以我经常说的一个故事是，如果我们能聪明地看待我们如何分层我们的技术，我们如何实施我们的技术，最终，我们可以推动领导人和决策者从冲突决策转向外交解决方案，从可能导致战争的动态解决方案转向积极决策。 We have the ability, if we’re smart about it, to transform how we relate to each other and how to reduce conflict just by the stories that we tell. And that’s really, really inherent in a lot of the work we do. Because if you have tools that will prevent war or prevent conflict, you never have to get there and get such an important part of what we’re trying to do in the military. Many people don’t realize this. Nobody wants to deploy. Nobody wants to go to war. It’s a really horrible experience. And when you have been exposed to that, you understand that, hey, if we don’t have to do this in the future, let’s not. Let’s find technologies that will help to prevent that. And so that’s one of the stories we’ve been building around that a lot of innovators have been drawn to because they’re passionate about that, too. They want to prevent suffering. They want to build towards a positive future where we’re all coming together to make a difference. And everybody wants to see an end to warfare. Everybody wants to see an end to conflict and tools that will allow us to have positive discussions that help to mitigate any kind of conflict or warfare in the future. And so when and where we can we focus on that. Not all cases allow us to do that. We still are in the business of fighting wars and keeping national security. So there’s a second storyline there that really looks at technologies that then enable us to discreetly discriminately fight wars with as low a number of casualties as possible. We’re really trying to be thoughtful about limiting the effects on the societies and the populations that we’re teaming with or that we’re working in. And that’s another story that also inspires people. And then there’s the science. So many people that come to our events are huge science [unclear wording] or science fiction fans. And when they come into our spaces, you know, they grew up with this. They love to learn. They love to be challenged. They love those wicked problems. And they come into the space with ideas that they have a story that they want us to hear. And they’re telling those stories. And that’s also inspiring everybody in that space. So they’re coming in with their own hero’s quest, you know, why are they motivated around this specific problem? And then at the same time, they’re also telling us a story that’s relatable. They’re telling us a story that is, you know, this is their scene. This is their mantra. This is the narrative that’s making a solution or technology, tangible, familiar, accessible. It’s helping everybody in the room to understand the importance and how they believe it can help to solve a problem that they care about. And then who? Who are they? When someone steps into the room, whether they’re from the Air Force or the Navy or the Army or the Marine Corps or the Coast Guard or they’re inter-agency partners or allied partners or they’re ethical hackers, they’re makers, they’re academics. They’re the public that are coming in to make a difference. Who are they? Are they a team? What? Why are they passionate about this? Are they playing their roles well? Are they humble? Are they focused on doing their best to solve a problem that they care about? That passion translates over to the success of the story. And then the story is what gets you started and the story is what takes you all the way fully through to that successful ending. That’s what we’re trying to cultivate and build around each of these hubs.

凯蒂：[00:18:07]It’s absolutely incredible the way that, you know, you’ve spoken so beautifully to the ways in which story defines the motivation behind what we do, how it can define and help connect us with others, so you mentioned relatability, and that’s so critical to being able to say here’s who I am, here’s the context that I bring to the table and why I care about this. OK. Now that we’re connected, let’s team up. Let’s collaborate and let’s solve together. I think that’s – those are such powerful. And you made so many excellent points in that description of culture and how you build it. One of the things I also am so respectful about with AFWERX is the actual strategies you’re using to bring stories to life and to help pull people together to innovate together. You have spark tank. You have spark cells. You have the ideation platform. You have the Squadron Innovation Fund. There are obviously there are SBIRs and STTRs. If you’re unfamiliar with those, you should definitely – if you’re listening to this podcast, check them out. They are government grants to solve innovation challenges. And one of the things that just really stood out to me is Spark Tank. Could you tell me a little bit about that?

JJ：[00:19:21]这是一个非常酷的计划。在这种情况下，它几乎就像一个鲨鱼坦克。但我们试图做的是激励人们提出他们的解决方案并将它们应用到我们空军遇到的一个特别棘手的问题上我们一直在努力解决这个问题。这可能是我们的飞行员，也可能是一个行业合作伙伴或初创公司，个人创新者，一群创新者。当他们踏进那个地方，我们就成了鲨鱼。我们，或者是火花，在这种情况下。我们试图让他们表达和谈论他们想要提出的东西。如何去做。他们试图解决什么问题?在这种情况下，我们真正关注四个关键领域。 We’re really looking at, upfront, you know, why or how is your technology the hero that’s going to save my day from whatever wicked problem that I’m dealing with? How is it going to help my customers? Why is it better, smarter, faster, unique compared to other similar solutions out there? What makes it stand out? And so we’re trying to get to that piece of the story. And at the same time, we’re also trying to get them to make it a conversation. I did a lot of briefing. We want to hear the story that, you know, got them in front of us to begin with. What problem were they tackling as an airman? What problem were they tackling as an innovator or a private citizen that they saw it also applied to another problem or multiple problems? We want them to tell us, not brief us, but tell us tell us that story, that conversation that makes the solution, again, personal. It’s relatable. That passion shines through. And when you see that passion shining through, when you see people are really, really focused on making a difference and they really want to find out, can something… Can this be done or we’re already seeing that it can be done. And here’s what we think we can do with it next. That speaks volumes. That’s a really good foundation, like a cornerstone to a story that means you’re moving in the right direction towards a technology that could have some great success. And then we also encourage them to really keep it big-picture. Sometimes we have a lot of folks that come in and they really want to dive deep and get into the tech specs. That’s dangerous. It’s great if you want to try to do that in a spark tank. You only have so many minutes to do your talk. You can get lost in the detail. And that person, that storyteller is trying to throw in way too many details. And if they get bogged down, they can lose their audience. And if they lose their audience, they may miss out on being able to articulate a solution that could really solve a problem. So we’re really trying to get them to think about that even before they step onto the stage. And then the last part is make it visual. Whether that’s through words or develop oh, or images make that technology, that’s a solution accessible to everybody. You can tell me about technology all day long. I can read about it. But until I actually see it and I understand how it works and I understand how it’s solving a problem that I care about… I may not, you know, it may get lost in translation if so many times I see companies that come in that fail to do this. And this is usually one of the feedback pieces that I’ll give them. Make it a story. What’s your narrative coming in? How is it familiar and relatable to me? Do that demo, do that image, help me to get it. Help my audience to get it, because not everybody in the audience is going to be a technologist. In fact, a lot of them probably won’t be. They have a problem. They need a solution. They’re not sure about how to get there. And then the technology piece, if they get too many details, they’ll definitely get lost. So I’ll give you a great example that just happened this week, in fact, yesterday. We did a virtual tech trip that we reached out to the state of Washington. And a fantastic opportunity to virtually see a bunch of companies. Most people did a PowerPoint briefing, and that’s fine. It was great, there were some pictures. One company actually posed in front of their six degrees of freedom, multi material, 3-D printer, this giant robotic arm, and showed us videos of it in action. So they presented and they showed the videos. And wow, that was powerful. Immediately got it. Everybody online got excited about it because you see it in action. The story becomes tangible, relatable. And suddenly people were just across the board on the line. All of the tech scouts got excited because they could see how this could fit into different sectors and different problems that they were challenged with. So those are really key storytelling techniques that we’re appreciating, you know, that we’re looking at when people get in front of us at a Spark Tank. And once they do that, that’s what helps them get to the top of the Spark Tank and get pulled into the winner’s circle at the end because they’ve demonstrated those four different areas.

凯蒂：[00:24:55]你能告诉我更多关于在这一点后发生的事情吗？So in ongoing relationships with industry or startups, how does storytelling change in that part of the relationship as opposed to trying to get that attention and trying to make sure that your mission and your story is clear and that you’re sort of bringing it to life to make people understand without being too in the weeds. So that’s so critical in the beginning of the relationship to really get that attention and to start off on the right foot. But what about after the relationship is really settled at that point and you’re already, you know, say a startup is working directly with AFWERX or the Air Force at that point.

JJ：[00:25:37]这就是故事真正令人兴奋的地方，因为现在我们已经将他们与一个特定的客户配对。在这种情况下，通常是我们的一个空军基地。可能是一个特定的团队或主管。它可能是与空军研究实验室或空军材料司令部。在这种情况下，他们现在正在与有问题的客户一起迭代他们的解决方案。他们认为这个特解是。这是非常非常令人兴奋的，因为你在这个领域，你在测试这个能力，你在展示，是的，事实上，它可以做X, Y和Z，知道它可以做A, B，但不能做C，或者它可以做所有这些。现在我们认为只要有更多的资金我们就可以把它提升到一个新的水平。这部分对故事的发展很有帮助，最初的故事，吸引了他们的注意让他们与军方或政府合作伙伴建立了伙伴关系并将其向前推进"好了，这是这个具体的解决方案现在可以解决的不同问题"所以不再是一个故事专注于一个或三个话题，当他们进来的时候，他们现在讲的是一个有横切影响的故事。 This is a story about solving problems across spaces. This is a story about how they can move very quickly to provide impact today in a year, sometimes in 18 months, and how they intend to translate that story into action. That’s the next step. And once that happens, things really start to get exciting.

凯蒂：[00:27:23]是的,当然。再说一次，我只是，现在我笑得很开心，所以我道歉。我几乎忘记了我的思路，因为我对你们的运作方式，AFWERX吸引人们的方式，以及你们愿意分享工作的方式感到非常兴奋。我非常感谢你为领导这个组织所做的所有工作，以及每一个参与其中的人，每一个接触过这些挑战并帮助解决这些问题的人。我只是被它迷住了。

JJ：(00:27:55)谢谢！

凯蒂：(00:27:55)我为这一刻道歉，我有点凝视。

JJ：[00:28:00]这都是爱。你可以与我们的任何一个团队成员交谈。董事会的绝对惊人的人。我每天都喜欢我谦卑地看到Afwerx团队正在做的工作。他们只是，如果他们在签约中，如果他们正在运作的火花坦克，那就没关系，如果他们正在努力工作。他们坐在哪里无关紧要。我们有一个惊人的人团队，我很高兴成为一部分并且能够贡献，所以我也很烫伤。所以我理解你的热情。

凯蒂：[00:28:33]绝对地。等等，您可以访问AFWerx网站。在LinkedIn上肯定跟随JJ Snow。她不断分享创新故事。在这个空间中看到你的领导是很好的。JJ，你是否有任何其他建议您希望为创新者离开，因为他们的目标是解决大挑战并在一起工作？

JJ：(00:28:56)是的,是的。是的,当然有。总是寻找激发创造力的方法。这让我非常震惊，因为很多人都问过我这个问题。你如何保持创造力?所以这是我非常热爱的事情。我要做的一件事就是不断向我的团队提出挑战去学习。继续学习。让自己接触新的想法，新的思维方式，真正推动他们发展工作之外的激情。太多的人只关注工作空间里发生的事情。 No, no, no. Have those deep hobbies, you know, try new things out. You know, it could be art, it could be music, painting, poetry, science, game theory, different types of sports… You know, get out there and try something new that really pushes you. You push your comfort zone, helps you to see things in a new way. I try to bring in people that think very differently. We’ve had some amazing success with bringing in our ethical hackers. We’ve had some amazing success with various sci fi artists and authors and get them to understand, you know, the different challenges that exist out there around innovation, ethics, philosophy, cultural challenges, how to innovate in a resource-constrained environment. I learned that from Secretary Geurts when he was down at SOFWERX he limited how much money we had around a project because he did not want us to buy a solution. He wanted us to think about how to find a solution and get there smartly. I love that. I absolutely love that. So that would be… That would be the biggest piece of advice that I have if people are seeking to inspire creativity among their team. You know, reach out and challenge yourself in these areas. And also look for other storytellers, people that are mentors that are doing this well already and read about them. Watch videos. I know online. I think the Disney Gallery now has some really great video talks around tech and talent and the different types of creativity involved in bringing projects to life. I’m a huge fan for Dave Filoni. Also, you know, Rich Sheridan is a friend over at Menlo Innovations, I’m reading through one of his books right now, Joy, Inc.. If you have a chance to take a look. Because he is an amazing storyteller and you can learn so much about how to craft your stories to get other people excited and help them craft their story. So that’s – that would be my last piece of advice today.

凯蒂：(00:31:41)我想不出更好的方法，让我们在听着这个后进入世界。JJ，非常感谢你。我是如此启发。愿意在这次谈话后，我们所有人都会更具创意和更积极主动。谢谢，JJ，因为在这里。

JJ：[00:31:56]非常感谢今天让我有。我只是一个巨大的粉丝，所以我期待着在未来与未罗革说的故事团队的合作中的创新。

凯蒂：[00:32:05]非常感谢JJ。同样在这里。

JJ：[00:32:07]谢谢。

凯蒂：[00:32:10]感谢您在本周的剧集中听。请务必在社交媒体上关注我们，并将您的声音添加到谈话中。您可以在未销售内容中找到我们。雷竞技电竞竞猜

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