用温迪lea创新和生态系统开发刺激经济活力

这一集发电由未结块内容提供支持雷竞技电竞竞猜创新讲故事培训雷竞技raybet提现。在这种沉浸式和互动的故事驱动的经验中增加购买。您的团队在哪个讲故事技术的最新项目，原型和投票 - 并通过25个史诗般的创新故事的史诗例子来启发。

Katie [00:00:00]我们今天的客人是Wendy Lea，CEO，董事会领导者，企业家，投资者，导师和社区管家。当她增长和放大了Cintrifuse和Startupcincy Rallying Cry时，我有幸再见Wendy Lea。现在，她正在支持全国各地的生态系统发展。温迪，我很感激你在播客上。

温迪[00:00:22]在这里很有趣。谢谢你,凯蒂。

凯蒂[00:00:24]所以我知道你的创新故事开始的位置，但是你会与一些听众分享吗？

Wendy [00:00:30]我会说真正的开始对我来说并不是不是一个企业家，因为，你知道，它不像“我需要扰乱这个”或“扰乱这一点”。当我有荣誉和特权来领先助长的士气。我认为这是我大脑中的所有点来到一起，我意识到创新不仅仅是技术，或者，你知道，技术的新版本或新的技术类别。我意识到创新首先从文化开始。然后，在实际构成文化的文化中运作的人。然后有技术创新与过程一致或需要进行对齐。所以你很了解我。因此，我的大脑有点抓住了所有这些元素，真正是我工作的一部分，因为它在辛辛那提发生了这一点，然后灯泡相对于我同意采取的角色，并且对成为一部分的作用是如此兴奋正在建立一个创新经济。因此，再次，对我的创新背景没有来自企业创新。 It didn’t come necessarily as a siloed thing to help that company. Didn’t really come from startups. I know both have innovation as a core piece of their growth. But for me, the reality of the value of innovation came when I got to see it through the lens of a community. It actually held all these different assets, and if those assets could interact in a seamless way towards a big vision, that would lift them all. And that would be a true innovation economy that could lead over time to economic vibrancy that would never be accomplished through traditional economic development.

凯蒂[00:03:05]这是令人难以置信的。你知道，这级播客的许多声音都来自大的COS或初创公司或风险公司，以及您创建的美丽和通过Cintrifuse创建的团队，这是在辛辛那提的创新生态系统的创新生态系统增长。它是关于创造一个星座和在所有这些不同的玩家的创新，而不是真正只是从该系统中的任何一名球员的镜头到达它。

Wendy [00:03:42]那里挑战。我的意思是，无论如何，有一个大的愿景是一个挑战，因为大多数人，就像你说的那样，那不是他们甚至不必担心的东西。你知道，他们通过其功能责任或通过公司或其他任何东西的增长来担心创新。顺便说一下，这是一个礼物，你知道，能够以这种方式移动针头的方式引发创新。但是，他们试图在辛辛那提领导的复杂性是如此 - 非常重要的是要意识到它是所有这些部分的部分，星座的合作，如果我可以在我的c字中使用你的c字。我的意思是，这真的是未来，我认为，创新。他们并不是同时发生的。这就是耐心和恢复力很重要。当我说他们并不发生，如果你看看所有节点，就像我们称之为所有节点一样，在大辛辛那提的生态系统中，加速器如何做，品牌和，你知道，海洋和北肯塔基州北部的一个。所有这些都不会永远在同一节奏运行。 Right. They come and go. They have different kinds of entrepreneurs that come into their accelerator. So just using the node of ecosystem partners that look like accelerators as an example, you’re striking and pushing and growing that node as much in a systematic way as you can while you are getting the universities on line, right. To be more mindful of their role in an innovation economy while you are bringing in large corporates that are ready for that kind of activity because they’re not already at the same time. And the point I’m making is that you can hold a big vision around innovation. As a single lens or as a community lens. It matters not. You can hold that vision, but you have to check in and really understand that existing situation of each segment or node in that ecosystem. Because if you try to do too much at the same time, the whole thing implodes and then people give up because they don’t, you know, they don’t see the material benefit along the way. And to move a community, you have to demonstrate your ability to execute in any of these nodes, at least a little bit. Now that’s not disruptive. That’s just incremental. It’s demonstrating there’s an incremental path of innovation improvement in that node, right. And otherwise, you just create a hairball of blah, blah.

凯蒂[00:06:59]。

Wendy [00:07:00]然后人们认为你只是在你的头顶上脱颖而出，而不是根据你的信息和对该地区资产的信息来系统地执行。所以我知道，在现在13,14个月前留下辛辛那提，我经历了建立创新经济的挑战，即使在我脑海中的明确蓝图也是如此明确的蓝图。当您尝试应用时，它不是Cookie Cutter。基于该地区的文化，有很多新的OTT，请原谅我。该地区的资产，是大学资产，大公司资产。该市对创新观点来看，只是衬里。以一种取得进展的方式取得进展。影响力是另一个节点。那有意义吗？

凯蒂[00:08:03]是的。是的。而且我在想，你知道，区域身份在该活动中起着如此强大的作用。而且你知道。

Wendy [00:08:12]美妙地说，我完全同意。和语言之前的行为。

凯蒂[00:08:18]是的。是的。所以对我的童年来说是一个快速的闪回。在我们将自己识别为创新中心之前，我在辛辛那提在这里长大，作为创新的增长中心。所以我没有任何语言，企业家是什么。实际上，我实际上与Kauffman基金会有一点点，实际上是一所小学。所以有 - 这是一个有趣的故事。我想出了一个电子按钮菜单，应该是为了快速食物，或者你可以推动并推动按钮而不是与某人交谈，现在他们实际上有那些。

温迪[00:08:50]哦，酷。

促进经济活力

凯蒂(00:08:53)是的。当然，也有一些支持。我认为美国梦的一部分就是要有创造力，要创造，要做，要制造。但就该地区的身份而言。这主要是围绕着技术创新或医疗创新，以及我们现在看到的一些新兴事物。当我在普渡大学完成我的博士学位时，我有一种想要回到辛辛那提的冲动，想要成为这个社区的一份子。当我回来的时候，这是一个不同的世界，这在很大程度上要感谢Cintrifuse和你的团队用话题标签StartupCincy激发的故事叙述和身份。我可以很坦率地说，我在生态系统中感受到的支持以及我们故事的方式都因为这一战斗口号而改变了，这让我相信我能做到。最后，你知道，我辞去了我的学术工作，全职从事这项工作。我认为，它还在继续帮助人们，帮助我们所有人以那种方式认识自己。 Can you talk a little bit about the role of that StartupCincy language and how it played a role?

温迪[00:10:16]是的，这是个好问题。首先，感谢你回到辛辛那提并选择成为一名企业家。就像我说的，这不仅仅需要一个小村庄。这需要整个社区的支持。不仅仅是创业社区。

凯蒂[00:10:32]。

温迪[00:10:32]对。这是一个整个社区。而且我当然看到艺术品和房间和非常精英，你知道，备受尊重的，高度被认为的非营利组织也是恰好资助的。但是我看到他们支持我们，而不仅仅是美国捷里斯，而是你知道的，你知道的这个身份，你就是指的。

凯蒂[00:11:04]是的。

Wendy [00:11:05]在我直接回应Startupcincy之前，几件事。重要的是，我们总是记得相对于Cintrifuse和更大的辛辛那提，包括印第安纳和肯塔基州。所以这是一个区域游戏。这是一个三州的戏剧。我花了一段时间来理解这一点，但是当我得到它时，这非常重要，对。。

生态系统开发

凯蒂[00:11:34]是的。

Wendy [00:11:35] Because of the influence we had on those other geographies, not just Cincinnati as a city, but it’s the business community, the Cincinnati Business Council, that should always be created—they should be given credit for their vision for their region. Without them looking around their peer city standings relative to risk capital. That we in the greater Cincinnati region were receiving for those tech-based entrepreneurs. Now there’s a lot of entrepreneurs. Let’s just talk about tech based that decide they can grow through other people’s money. VC money. Risk capital. Without them recognizing that, none of this would’ve been true. So that’s really important because someone in wherever the community as it could be, Tampa, could be a country. I’m working now in Taiwan, as you know. It doesn’t matter. There needs to be a group of people. They don’t all have to be businesspeople that decide it’s time for change.

凯蒂[0时12分45秒]是的。

Wendy [00:12:45]并不是说我们过去一直在做的方式是错误的。这不是那么黑白。这是事情正在快速发展。事情正在不断发展。我们的社区和我们的人民，他们是他们的企业家或大型企业的人，无论他们是什么，现在都在看世界各种不同的方式，相对于他们的角色以及他们在任何事情的角色中的角色。我认为这真的很重要，因为我现在已经了解了一个用于捷克斯的真正资产。

凯蒂[00:13:23]当你第一次作为首席执行官时知道它吗？

温迪[00:13:25]你知道什么。我根本不明白。我对什么都知道了什么？我从来没有住在中西部。我的意思是，我知道P＆G和Kroger-

凯蒂[00:13:33]你知道的可不少啊。我是说，你把生意做得非常好

Wendy [00:13:37]我的意思是，我没有Clue我踏入了什么。我刚知道它似乎是我所拥有的礼物，人才，知识可能会有所帮助。我同意到来。我想确保我们听到这个问题，因为再次，那个基础与我的能力有关，更重要的是，球队我们所做的节奏能力扩展。因为请记住，我们开始达到一百万美元的种子金钱。一半的是来自国家。一半的公司与真正不知道他们是匹配的东西相匹配。他们只是社群。他们是社群。他们是他们一天的资本家。 But when it came to us, they were just communitarians. But the story of StartupCincy really goes back to one thing I learned for sure in my close partnership and affiliation with TechStars. Although I never worked for them ever as an employee, I was an investor in their fund and a mentor for the Boulder accelerator way back in the early days and still am now. But I learned a lot in watching them do their community work and build startup communities. And one thing I learned—and then I learned about social media and storytelling while in California. So I came from a decade of social media technologies being on the rise and actually led a startup that was involved in that category. It wasn’t Twitter or Facebook or Google, but Get Satisfaction did some of that work and they leveraged the power of the web and unstructured data and social media. So I had learned just enough to be dangerous. So my two big masters relative to my ability to execute on something like StartupCincy first, while I was figuring out all the other nodes along the way really came from 10 years in the valley in San Francisco, the Bay Area and TechStars. So yeah, I say that because ecosystem leaders have to do—you have to like figure out what you know and what you don’t. And you’re going to lean into what you know and hopefully have enough courage to learn the rest. So I have to, you know, pay homage to TechStars and also to social media and Silicon Valley and Get Satisfaction. In particular Twitter and Facebook because I had to learn how those things operated, right. The power of a network.

凯蒂(00:16:19)是的。是的。

Wendy [00:16:20]这真的很重要。好的。那就是这样。然后它真的是埃里克威斯曼，他是我的思想伴侣和我的执行伙伴。他已经在球队上。我没有雇用他。当我第一次开始时，我非常幸运能够在那里拥有他，这是2014年10月。所以他，你知道，他不是一个纯粹的营销人士。他是他社区的情人。他出生并在辛辛那提举行。他有一个激发企业家精神。 He worked at some corporates. So he was perfectly suited to help me ringlead, if you will. And get a megaphone, if you will, and start branding, if you will. And I’m not a branding professional. I mean, that’s what P&G marketers do. I didn’t do that. But he and I were able to piece together in a very short period of time, getting help from LPK, and we had to leverage any help we could find because we had no people or no money. We were a startup. And I was not the founder of the startup, nor was I first the CEO. So think about that sense of urgency. I had to bring this to life quickly. But we could only find eleven startups that were in our database, but we knew that was silly. We knew there were more.

凯蒂[00:17:41]是的。

Wendy[00:17:42]所以在Eric的领导下，当我想弄清楚一些事情的时候，我们决定使用已经存在的话题标签StartupCincy。它的存在是因为David Knox，他是社区中备受尊敬的一员，前宝洁公司，Brandery的联合创始人。当我到那里的时候，我确实认识他，因为我在宝洁公司领导Get Satisfaction的时候和他一起工作。他说，你可以用那个标签。光。这给了我们一个关于埃里克的标签，我们没有什么可失去的，对吧，因为在我看来，没有强大的势头。有一些势头。

凯蒂(00:18:33)是的。

Wendy[00:18:34]因为CincyTech，因为cdc，因为品牌研究。说没有动力是不对的。我不仅想让它更响亮，还想创造一种叙事，我们可以系统地推动这种叙事，让以科技为基础的创业精神出现在讨论中。而我在尽我所能地四处寻找其他存在的东西。因为我不知道。我不知道企业创新有这么重要。我没有意识到我们处在一个多么完美的转折点。我不知道大学是如何建立的，也不知道不是为了创业。我知道的不多。但我确信的是，基于从TechStars的学习和我与他们的合作以及我在社交媒体上的经验，如果我们可以通过Dave Knox已经存在的话题标签来讲一点故事，我们就可以上路了。 At least we’d know what the entrepreneurship community looked like.

凯蒂[零时19分48秒]是的。是的，绝对。

Wendy [00:19:50]所以，这就是那种发生的事情。

凯蒂[00:19:51]这是一个强大的故事。正如你所说，你知道，我知道，因为你试图将来自所有这些不同节点的所有不同节点的声音汇集在一起​​。你如何让他们尝试说同一种语言？是否有一些策略，您曾经建立过这些关系？让他们在桌子上座位在一起，帮助技术初创公司能够在我们的区域大Cos中获得该飞行员机会，并招募大学人才和所有这些。

温迪[00:20:23]嗯，这很有趣。回答你的问题会发挥我的天赋。这是一种沟通技巧，向他人讲述一个故事。我是一个外向的人，对执行力很感兴趣，所以我很奇怪。比如，我在对外讲故事方面很无能，但我致力于在内部执行一个计划。因为我只做过企业家——我只在一家大公司工作过，没有接受过早期教育，你知道，当我被一家大公司收购时。所以在我的一生中，我都在学习短时间内的冲刺和计划，所以我可以在我理解所有这些单词之前，重复这个方法。正确的。这是我自然要做的，因为我没有很多钱。但我决定在辛辛那提做的事，是一种非凡的经历，因为这是一个非常紧密的社区，自然包含了所有这些部分或节点，自然如此。 It’s the way the Midwest sees the world. That is not the way the West Coast sees the world. The Midwest has this natural, communitarian way of being.

凯蒂[00:22:15]当然。

Wendy [00:22:16]并扮演了我的能力，我的优势是沟通者。所以我决定做的就是只是因为埃里克·威斯曼的帮助，足够指甲故事。我们尝试愿景的故事以及我们在很短的时间内尝试在很短的时间内完成的故事。因为，你知道，我从未计划永远留在那里。没有必要。我有一个角色。我有一份工作。我得到了付钱。我很兴奋地做到这一点。我想有所作为。 But if you think about that and you don’t have a lot of money or a lot of people, you have to take the leader who’s naturally outbound and you have to start storytelling in every venue you can find.

凯蒂[00:23:01]是的。

Wendy [00:23:01]不，想想它。

凯蒂[00:23:03]吧。

温迪[00:23:03]我的意思是埃里克会知道所有这些统计数据。荣耀我。我打赌我介绍，你知道，像第一年这样的不同群体。

凯蒂[0时23分13秒]好。

Wendy [00:23:13]甚至没有一个非常漂亮的PowerPoint，并且没有足够的数据捆绑。没有数据。这只是一个很大的愿景。但至少我所做的就是我开始了你的观点，嵌入语言。

凯蒂[00:23:31]是的。是的。

Wendy [00:23:33]不仅仅是基于技术的创业，对吧？但是我知道他们理解的东西，这是经济活力。我从经济发展伙伴那里学习。琼袭击者当时准备好了。正确的。她不得不教我经济发展是什么。我的意思是，我概念上认识，但我从未参加过它。所以我不得不采取她的一些语言，一些市长的语言，其中一些俄亥俄州第三个前沿的语言。在Cincytech，我从迈克古老学到了很多东西。所以我必须非常快速地挤压叙述中的所有知识，意识到它不会接近完美。 But it gave me a platform to get out. And I spoke to the United Way people to, you know, the Queen City Club people to the you name it. I was out presenting because I was now a community leader.

凯蒂[00:24:32]是的。这是正确的。

温迪[00:24:33]而顺便说一下，它以我甚至无法相信的方式推出我。但到你的观点，我不得不让这个故事足以开始。然后我有很多反馈，有时在观众中迷茫的面孔，就像她在谈论什么？我会回去改进它，然后我们将更多地执行一点。然后我会向它添加一些数据。所以我随着时间的推移好，如果他们关注他们的工作，那就是专业人士。但这真的是它的开始。然后我们有计划在Startupcincy周围的罢工点。一旦我看到这种势头足够，远非完美，但它开始搬家，人们开始伸展加速器的相互依存，以及参与更接近的企业家的人。方向上，它正在右边 - 不完美。 There were still meltdowns and fights about who did what. Whatever. But we didn’t—we couldn’t do everything. We were only the big tent that influenced and supported all the people on the ground and that included all the accelerators and everybody else. So what’s that got going? There was no need for me just to do that, right? Because it had its own juices then. And Eric and everyone else involved were as involved as they could be. And so then I got to go down and execute more deliberately relative to the VCs we’re investing in. Relative to the universities. Relative to the corporates. I mean, that was hard work, too. But that—we sparked a big tent that at least had people like you that were thinking about entrepreneurs, at least they were coming together with their t-shirts and their questions and their concerns because they didn’t want to be part of something that was just not going to be true. Right. They needed to feel that there was something real happening, that there was some change happening, that conditions were being set differently for them to thrive then equally entrepreneurs like yourself.

凯蒂[00:26:49]我认为这是令人难以置信的重要意义，要记住辛辛那提像辛辛那提像辛辛那提的城市都被忽视了创新。您知道，您知道，您已经知道，早期了解，2010年中期或2010年初。正确的。而这仍然是真的。最具企业家活动正在两艘海岸上发生，大部分风险都将前往东部和西海岸。但新的研究 - 你知道，你和我喜欢尊重所有关于创新活动的最新研究。而且，你知道，我会在节目中链接，最新的Brookings报告你和我一起看，你看到潜在的创新增长中心。首先，您可以看到更多的孤立在创业活动发生的地方，在全国范围内发生创新。但你也看到中西部地区的地图亮起，表明这正在发生这种情况。这些是潜在的中心，他们正在增长，他们的初创性和活动成熟的密度越来越大。 But I think it’s interesting that there’s a lot of space on our nation’s map that is not lit up. And to hear how a city like Cincinnati was transformed in such a short period of time. And that wasn’t only because we told a good story, it’s because we were active and made it happen.

温迪[00:28:20]这是艰苦的工作。我的意思是，这不是关于推文，对吗？这真的很辛苦。这一意思是建立创新经济，对吧？它听起来所有花哨的裤子和摘要。通过做吸引和发展和拯救企业家的工作，您必须使其实现。And by connecting those entrepreneurs to really smart people inside large corporates and those people that might over time, not just mentor, but actually use your products or services and by helping you connect to resources that you need when you’re ready to use other people’s money if you choose to do that. It’s very, very hard work. So I think.

凯蒂[00:29:04]是的。

温迪[00:29:05]是的。所以，如果你看看圣路易斯和堪萨斯城和路易斯维尔和哥伦布和克利夫兰和纳什维尔。我的意思是，这是一件事。

凯蒂(00:29:16)是的。是的。

创新经济体导致经济活力

Wendy [00:29:17]创新经济体的事。Now, I want to make a distinction here that’s so important to what I know to be true, and that is building a startup community as cool and fun and exciting as it is with a hashtag fill in the blank city and with a t shirt and with beer and pizza and all that and meet ups and a cool co-working space like a Union Hall or wherever it may be. That’s not enough.

凯蒂[00:29:49]。

温迪[〇点29分50秒]单独启动社区是发动机的心脏，以推动经济活力需要。但生态系统后。在这种情况下，你要知道，皮特·布莱克肖运行Cintrifuse和他的工作是确保所有节点，已被引入到创新经济随时间的生态系统的部分是让他们参与。而这并不仅仅意味着来的年度会议。OK，因为生态系统的领导者会收到一堆艳丽的活动结束了。我做了。但我也-的时候我会的活动一堆，为期一天后，晚上回家，因为我们爱那些在辛辛那提。正确的。我只好回家想，我怎么把这一活动的是满屋子的人是终于得到我们的语言，他们的理解是，发动机为核心的企业家的作用？如何让他们应用语言自身的实体内部，使得它带来实际的好处，以他们的机构或自己的企业？ That’s the trick. And that’s where the work is hard, because it’s not just me outbound marketing work. It’s equal parts of hard-core planning against a burn. Like you don’t have a lot of money and you can’t have a lot of people and all the things that I learned in startup land. Right. And I got to apply all those lessons. So I think, you know, it is now becoming a thing. And we should pay homage also to Steve and Jane Case and Rise of the Rest. That initiative that he started some seven years ago had a huge impact, at least in the middle of the country, because he would make big investments, not just—I don’t mean financial investments, but his time, his energy, his talent, he would ring his own bell of Rise of the Rest and everyone else’s bell, right. To prove not just to startups that they could do it and write a check for one hundred K in each city to one, but also, he would storytell. Steve himself and Anna Mason and that now Mary Grove, that whole team, they would storytell to business leaders and they would storytell to the political and community leaders. So in the spirit of your podcast series, I want to make sure those listening understand that at least in the middle of the country, he set conditions with his own energy and talent that were phenomenal and amazing to me as an outsider. And now I’m very involved as part of his XCOR expert network. I help his portfolios. I go with them sometimes to their city tours. They’re just about to take one, you know, to Arkansas and to Kansas City. They’re working on their—I don’t know. I think it’s number nine or 10. But that is to say, back to your comment and your own expertise, Untold Content’s expertise around storytelling, that the story—the stories—come from a big vision which someone decides there’s real opportunity for them. Their region, their business in. Yes. And then the storytelling is around the success of implementing the vision over time. It’s not one story about one entrepreneur. It’s not only the story of the entrepreneur that raises a bunch of capital, right? It’s a story of the dark night of the soul as well as the big race. It’s a story of corporate innovation at a time when their sector was being disrupted. It’s a story of ArtsWave being a part of talent attraction in Cincinnati. Because of their own ways of innovating. So every leader in Cincinnati was able to do their part in building out an innovation economy in a very critical, essential part of Ohio, southwest Ohio, a very interesting part of Kentucky, northern Kentucky, and an equally important part of southeast Indiana. Who was on fire relative to Indianapolis. On fire meaning things are going well, but they need to spread those fires out to other parts of Indiana as well. So that’s a point of view I wanted to share.

凯蒂[00:35:01]我很感激。其他一些我们还没有谈过的东西，尽管我们提到了剩下的崛起。在我看来，围绕Cintrifuse的最辉煌的策略之一是您将风险投资的能力进入我们的城市，然后真正注射它。这与您的资金基金有关。你能跟那个有点说话吗？

Wendy [00:35:26]当然，是的。这是一个缩略图，因为它回到了辛辛那提商务委员会，他们正在解决与他们建立的新公共私营合作伙伴关系的一个问题是他们如此低的事实。他们在绝望的深处，我们是。他们当时我不在那里。相对于风险资本进入该地区。它是微米的。这很伤心。这是可怜的。因此，McKinsey帮助了商业理事会进行研究，看看为什么并查看他们可能雇用的其他选择或其他策略，以促进改进的改进。对。

凯蒂[00:36:13]是的。

温迪[00:36:14]那时他们筹集了第一笔，第一笔基金中的第一笔。它叫辛迪加基金。所有的大公司都是有限合伙人。那次讨论的主谋是当时宝洁公司的首席执行官。他的名字叫鲍勃·麦克唐奈。他已经离开一段时间了，但他是领导团队中重要的一员，和汤姆·威廉姆斯一起参与了第一笔基金中的基金。这是非常有争议的，现在仍然是。之所以有争议是因为资金是在辛辛那提通过大公司筹集的。现在这些有限合伙人已经扩展到了肯塔基州北部和俄亥俄州的其他地方。但是它被筹集，然后被投资到风险投资中而不是在俄亥俄州，肯塔基州或印第安纳州。

凯蒂[00:37:16]对。这是一个有趣的 -

Wendy [00:37:22]这是一个全国性的戏剧。

凯蒂[00:37:24]这个故事很难讲，对吧?在中西部这样的社区文化中，这是一个很难说服人的故事。

Wendy [00:37:33]可怕的。

凯蒂[00:37:34]是的，闻所未闻。正确的。你为什么不投资你的后院或者在这里的风险公司中投资初创公司？

Wendy [00:37:38]那是对的。我们甚至没有直接投资。这不是主要原因。正确的。我们在创业方面做得很好并筹集了一些直接投资并筹集了圆润。但主要是资金战略是关于接触高度验证的早期种子基金，而不仅仅是在海岸，而是在美国。对该战略的好处是并且对Cintrifuse的成功并不琐碎。他们是三倍。一个是将资金归还给LPS。这不是一个非营利组织。 The fund of funds is a for profit entity. So we want to return capital like every other fund to funds. So we have to make good investments. Tim Schigel, Sarah Anderson, founding team. Smart, smart, smart. They ensured we did that, right. Number two benefit is to provide the corporates access to early stage innovation. Well, you say, well, why would they need that? They can get their own access; it is P&G and Kroger and Children’s Hospital. Anyway. Well, because they would get access to different kinds of innovation like over time. It was well invested in and been de-risked. Right. So that was good for them. They wanted access to early, early stage innovation. And the VCs who were looking at lots of deals in different categories. This is a cross-sector play, right.

凯蒂[00:39:23]绝对。

Wendy [00:39:24]那么第三个好处，对我们来说几乎是最重要的。当我对我们说，我的意思是Cintrifuse总体团队，这就是让我们的企业家有机会与VCS建立关系，这可能在没有这笔资金基金的情况下可能会有很低的会议机会。正确的。因此，随着他们的指标得到改善，因为他们看到了增长，我们希望准备做出重要的事情。我们无法使VCS投资。那不是我们的工作。这将是愚蠢的，以建立承诺。为什么这么做？这会产生不利的选择。但我们希望确保我们有一个我们投资的早期VC网络，我们没有投资的VC，我们不会出于一系列原因。 They didn’t have a proven track record or whatever. They were emerging managers. We needed them to know them as well. So the fund was a flypaper strategy to lots of VCs, to the Greater Cincinnati area through a relationship with Cintrifuse and their interest in having good deals. To knowing our corporates, it was a win win win. It was a maximalist strategy, for sure.

凯蒂[00:40:56]绝对。

Wendy [00:40:58]复杂。

凯蒂[00:40:58]这是值得的。

Wendy [00:40:59]，它正在偿还。但这里有一个长长的跑道。正确的。它会随着时间的推移而得到回报。这不是短期修复，而不是短期战略。每个人都知道。但是，尽管如此，我们必须有很多恢复力和耐心和执行能力，以继续迭代策略，以便每个人都看到受益。是吗?VCS，公司，企业家，我们的顾问。这是非常治理的，这是应该的。 So I learned so much. I mean, honestly, it was my first time to lead this kind of an investment strategy or fund. Not possible without the advisory board we had and Tim Schigel and Sarah Anderson and all those, Nick Faulkner, that supported them. So what an honor it was to learn about it. To be part of it. And now to share that expertise with other states, which I do all the time. As you know.

凯蒂[00:42:09]是的。告诉我，你知道，当你在世界各地旅行时，你也在旅行到我们国家里面的不同城市。您发现自己在如何分享如何利用创新以创造经济活力？

Wendy[00:42:30]嗯，事情是这样的，我要回到我们刚开始讨论的框架。这就是。首先，国家、城市、地区和国家需要有文化上的理解。需要有一些敏感性，因为他们周围发生的事情给他们带来了一些独特的压力，需要进行调查。那些做同一件事太久的机构，可能开始被认为不再带来它们曾经带来的价值。正确的。

凯蒂[00:43:23]当然。

温蒂[00:43:23]如果你愿意的话，这种文化惯例是我想首先讲的故事情节，因为你不能强迫它。正确的。但我们知道的是，所有地区都有责任为其现有公民提供活力。通过学校的活力。通过政府服务，对。RAYBET雷官网所以有一些文化元素可以提升和打开它，让人们可以开始这样的对话。正确的。我甚至记得吉尔担任商会首席执行官的时候，因为在她成为领导者之前，我在那里工作了好几年。我是说，她是个很好的例子。所以大辛辛那提的商会，他们知道有一种新的文化正在发生。 Take me out of it. They knew that without me telling them they had to do it. So I’m looking for those examples of leadership changing, not just, you know, women leadership or people of color of leadership, but I mean, is leadership awake of what’s required now to ensure the future? There’s a future for the region. And so I look at the cultural element, and I must say again, everything—this I learned in Cincinnati. I look at the universities deeply. It took me a long time to figure out how a university really operated as an institution. I was very naive about that. So I had a lot to learn. But again, they are a central asset to economic vibrancy because they are in charge of educating youth, making them feel hopeful that they can get a job. And those institutions need to be looking actively at ways to keep those smart, bright, motivated, ambitious humans in their own dirt. And to give them optionality relative to jobs. So I think it’s cool that so many Miami grads go to P&G. I think that’s way cool. And I think it’s way cool that so many UC grads, you know, from the engineering school go to the university—go to Kroger. All that’s cool. But I know for sure that young humans in these schools see the world with a very broad lens now, and they don’t always want to do just what their mom and dad did. Right. And even though their mom and dad may be corporate executives—very esteemed, highly regarded corporate executives. That does not equal that they want to do that. So I think universities have such a significant role to play. And I think they’re waking up to that.

凯蒂[00:46:41]我也是。

温迪[00:46:41]我们很幸运，因为迈阿密总统Greg Crawford是一个企业家。他非常积极地参与，就像他的学校一样，在初始化中的一切都在进行中。辛辛那提大学。现在激活他们的创新走廊的美丽例子。是的。

凯蒂[00:46:59]是的。

[00:47:00]和NKU。非常非常活跃在河对岸，他们所有的数字人才和他们的网络安全项目，这是第二个。这些人在离开之前找到了工作。这两家公司，都是为政府工作。这些都是网络安全专家。正确的。所以我认为，你知道，当我在一个城市，我看到了大学扮演的角色。我看到了商会这样的基础设施企业所扮演的角色。我看着市长或政府的语言，我说，好吧，我们在谈论什么，你的谈话要点与你们社区的未来有什么关系?所以我可以很快地评估，你知道，只是做一些次要的研究，类似于文化情况以及他们是如何操作的，他们参与了什么政策，什么项目，什么实体。 Of course, I can look for the entrepreneurship community. I can look for the startup community. That’s the easiest thing for me to do. But now that I’ve had this other experience, I’m looking across the board, the whole ecosystem to see are they on the right track? I mean, I’m not trying to judge it as much as I’m trying to coach and advise and let them see that just going to get another big factory from Brazil or Germany or to get Amazon’s second headquarters or Google to invest in a, you know, a campus like they do here in Boulder? Those what I call traditional economic strategies alone are not going to keep you and your family in a region. It’s not going to happen. Right. Because you need to see that there are cultural elements. You need to see that people are not just cool coffee shops, that they’re places you can go to see people like you. Right. That you can connect with and feel a part of. That vibrancy is not just tech talent. That’s a dimension of it. And this versification and the inclusion strategy of a region has never been more important than it is now. And I’ll end on this because you ask about all these other cities. If you think of all the cities who have now been vacated because a big manufacturing plant was shut down or the coal mine was shut down. I mean, we could even play an immigration card and think about bringing lots of people that want community and want to work into places that have been gutted. And that may not be a tech economy play, but that may be a play for people to come into our country and to actually bring life back to a city or region through for whatever reason was gutted because of one industry’s disruption. Yes? Like the coal miners. And I think that this whole notion of entrepreneurship is very broad. Although my job is already—always been around tech itself, because tech is an enabler and it’s horizontal. Right. And the jobs are high paying. There are all kinds of good reasons to focus on that part of entrepreneurship. Mainstream entrepreneurship is just as important. Bootstrapped entrepreneurship without other people’s money—just as important. So I think the dream of America is that people can come here with the right spirit, work hard, build a business, take care of their family and continue that tradition for generations to come. And that’s what I’m excited about for us and our future here in the United States.

Katie [00:51:19] If you are inspired by these ideas and you want to dive in even more, Wendy, you’ve published an incredible series on economic vibrancy where you’re looking at each node of this ecosystem and thinking about how to utilize innovation to spark a larger regional identity and to accelerate the speed of innovation in those regions. So I’ll link it in the show notes.

温迪[00:51:44]谢谢。

凯蒂[0时51分45秒]这是一个美丽的系列。我很感谢我拥有了你的播客，温迪。感谢您使时间

温迪[00:51:48]不，我也是。这是一种荣誉，谢谢你们为辛辛那提做的一切，而且你为我做了伙伴。所以我迫不及待地想听播客，我会尽我所知，我知道我知道正在努力了解创新经济的其他人。

凯蒂[00:52:05]令人敬畏。

Wendy [00:52:05] okee dokee。

凯蒂[00:52:05]谢谢你，温迪。祝你一天愉快。

温迪[00:52:07]我很高兴。

凯蒂[00:52:08]很快与你交谈。

温迪[00:52:08]再见。

你可以听更多的剧集创新播客的解开故事。

*访谈不是个人或企业的认可。

你可以听更多的剧集创新播客的解开故事。