与Wendy Lea合作，通过创新和生态系统发展激发经济活力

“创新首先从文化开始。然后，在实际构成文化的文化中运作的人。然后有技术创新，与过程一致或需要对齐。“- 温迪lea，关于经济活力和生态系统建设

为什么故事对创新过程有关？分享故事的创新者可以灌输哪些值？创新领导者如何激发创作者告诉和分享他们的成功和失败故事？在这一集中，我们与Wendy Lea-CEO，董事会领导者，企业家，投资者，导师和社区管家讲述了如何利用创新来激发更大的区域身份，以加速该领域的创新速度。Wendy揭示了讲故事关于社区独特的文化的讲故事是在引人注目的区域，经济转型方面的乐器。庆祝成长和创新共享机会的地方政府，初创公司，创业者，大学和公司可以改变他们的城市未来。有关如何激发经济活力的更多信息，请查看Wendy的一系列的出版物，以及最新的布鲁克斯报告，如播客中所述。

听播客

成绩单

本集由Untold Content 's赞助播出雷竞技电竞竞猜创新讲故事雷竞技raybet提现. 在这种沉浸式、互动式、故事驱动的体验中，增加对您最佳想法的认同。您的团队为其最新项目、原型和宣传改进故事讲述技巧，并从25个具有影响力的创新故事的史诗性示例中获得灵感。

Katie [00:00:00]我们今天的客人是Wendy Lea，CEO，董事会领导者，企业家，投资者，导师和社区管家。当她增长和放大了Cintrifuse和Startupcincy Rallying Cry时，我有幸再见Wendy Lea。现在，她正在支持全国各地的生态系统发展。温迪，我很感激你在播客上。

Wendy [00:00:22]在这里很有趣。谢谢，凯蒂。

凯蒂[00:00:24]我知道你的创新故事是从哪里开始的，但是你能和一些听众分享一下吗？

温迪[00:00:30]我想说，对我来说，真正的开始并不是作为一名企业家，因为，你知道，这不像“我需要去打乱这件事”或“打乱那件事”。更多的是当我有幸领导Cintrifuse时。我想那是我脑子里所有的点都聚集在一起的时候，我意识到创新不仅仅是技术，或者，你知道，一种新的技术版本或者一种新的技术类别。我意识到创新首先始于文化。然后是在文化中运作的人，他们实际上构成了文化。然后是与流程相一致或需要与流程相一致的技术创新。所以你很了解我。因此，我的大脑捕捉到了所有这些事实上是我工作的一部分的元素，就像在辛辛那提发生的那样，然后灯泡就熄灭了，这与我同意承担的角色有关，我对成为其中的一部分感到非常兴奋，这就是建设创新经济。因此，对我来说，创新的背景并不是来自企业创新。这不一定是为了帮助那家公司。并不是真的来自初创公司。我知道双方都把创新作为其发展的核心。但对我来说，当我从一个社区的角度来看待创新时，创新价值的现实就出现了。它实际上持有所有这些不同的资产，如果这些资产能够以无缝的方式朝着一个大的愿景互动，这将提升它们。这将是一个真正的创新经济，随着时间的推移，它将带来传统经济发展所无法实现的经济活力。

凯蒂[00:03:05]这是令人难以置信的。你知道，这级播客的许多声音都来自大的COS或初创公司或风险公司，以及您创建的美丽和通过Cintrifuse创建的团队，这是在辛辛那提的创新生态系统的创新生态系统增长．它是关于创造一个星座和在所有这些不同的玩家的创新，而不是真正只是从该系统中的任何一名球员的镜头到达它。

温迪[00:03:42]这就是挑战所在。我的意思是，无论如何，有一个大的愿景是一个挑战，因为大多数人，就像你说的，这甚至不是他们需要担心的。你知道，他们担心创新通过他们的职能责任或通过公司的发展或其他。顺便说一下，这也是一种天赋，你知道，能够以某种方式激发创新，推动方向。然而，我们在辛辛那提试图领导的事情的复杂性是——意识到这是非常重要的，所有这些部件，星座的协作，如果我能把你们的C字用在我的C字上。我的意思是，这才是创新的未来。它们不会同时发生。这就是耐心和韧性很重要的地方。当我说它们并不都发生时，如果你看看大辛辛那提生态系统中，所有的节点，我们称之为节点，加速器是如何运作的，Brandery, Ocean和北肯塔基州的一个。所有这些都不会永远以相同的节奏运行。 Right. They come and go. They have different kinds of entrepreneurs that come into their accelerator. So just using the node of ecosystem partners that look like accelerators as an example, you’re striking and pushing and growing that node as much in a systematic way as you can while you are getting the universities on line, right. To be more mindful of their role in an innovation economy while you are bringing in large corporates that are ready for that kind of activity because they’re not already at the same time. And the point I’m making is that you can hold a big vision around innovation. As a single lens or as a community lens. It matters not. You can hold that vision, but you have to check in and really understand that existing situation of each segment or node in that ecosystem. Because if you try to do too much at the same time, the whole thing implodes and then people give up because they don’t, you know, they don’t see the material benefit along the way. And to move a community, you have to demonstrate your ability to execute in any of these nodes, at least a little bit. Now that’s not disruptive. That’s just incremental. It’s demonstrating there’s an incremental path of innovation improvement in that node, right. And otherwise, you just create a hairball of blah, blah.

凯蒂[00:06:59]。

Wendy[00:07:00]然后人们认为你只是在胡说八道，而不是根据你的信息和对该地区资产的洞察系统地执行。因此，你知道，我在13、14个月前离开辛辛那提，我经历了建设创新经济的挑战，即使我脑海中有一个非常清晰的蓝图，如何做到这一点。当你试图应用它时，它不是饼干切割机。原谅我，有很多新的Ott基于该地区的文化。那个地区的资产，就是大学的资产，大公司的资产。这座城市对创新的观点，只是把它们排成一行。以取得进步的方式取得进步。该影响是另一个节点。这有意义吗？

凯蒂[00:08:03]是的。是的。而且我在想，你知道，区域身份在该活动中起着如此强大的作用。而且你知道。

温迪[00:08:12]说得漂亮，我完全同意。语言先于行为。

凯蒂(00:08:18)是的。是的。让我们快速回顾一下我的童年。我在辛辛那提长大那时我们还没有把自己定位为创新的中心，一个创新的成长中心。所以我不知道企业家是什么。我和考夫曼基金会合作过，实际上是一所小学。这是一个有趣的故事。我发明了一个电子按钮菜单，本来是为快餐准备的，或者你可以直接开车过来按下按钮，而不是跟别人说话，现在他们真的有了。

温迪[00:08:50]哦，酷。

促进经济活力

凯蒂[00:08:53]是的。所以当然有一些支持。而且我认为美国梦的一部分是创造性的，并创造事物和做事。但就该地区的身份而言。真正集中在科技创新或医疗创新，真的是我们现在看到的一些事情。当我在Purdue完成我的博士学位时，我对我来说是惊人的，并且让这是想要回到辛辛那提并成为这个社区的一部分。当我回来的时候，它是一个不同的世界，这很多都感谢悔改的讲故事和你的团队引发了Hashtag Startupcincy和那个身份。我将完全坦率地说，我在生态系统中感受到的支持以及由于这种集会哭泣的故事被改变的方式，它让我相信我能做到。最终，你知道，从我的学术教师工作中辞职，全心全间做了。我认为，它继续这样做，帮助我们以这种方式帮助我们各种各样的识别自己。 Can you talk a little bit about the role of that StartupCincy language and how it played a role?

温迪[00:10:16]是的，这是个好问题。首先，感谢你回到辛辛那提并选择成为一名企业家。就像我说的，这不仅仅需要一个小村庄。这需要整个社区的支持。不仅仅是创业社区。

凯蒂[00:10:32]。

温迪[00:10:32]对。这是一个整个社区。而且我当然看到艺术品和房间和非常精英，你知道，备受尊重的，高度被认为的非营利组织也是恰好资助的。但是我看到他们支持我们，而不仅仅是美国捷里斯，而是你知道的，你知道的这个身份，你就是指的。

凯蒂[00:11:04]是的。

Wendy[00:11:05]在我直接回应startup pcincy之前，有几件事要说明。重要的是，我们总是记得相对于Cintrifuse和大辛辛那提，包括印第安纳州和肯塔基州北部。所以这是一个地区性的游戏。这是一个三态博弈。我花了一段时间才明白，但当我明白的时候，这是非常重要的，对吧。

生态系统的发展

凯蒂(00:11:34)是的。

[00:11:35] Because of the influence we had on those other geographies, not just Cincinnati as a city, but it’s the business community, the Cincinnati Business Council, that should always be created—they should be given credit for their vision for their region. Without them looking around their peer city standings relative to risk capital. That we in the greater Cincinnati region were receiving for those tech-based entrepreneurs. Now there’s a lot of entrepreneurs. Let’s just talk about tech based that decide they can grow through other people’s money. VC money. Risk capital. Without them recognizing that, none of this would’ve been true. So that’s really important because someone in wherever the community as it could be, Tampa, could be a country. I’m working now in Taiwan, as you know. It doesn’t matter. There needs to be a group of people. They don’t all have to be businesspeople that decide it’s time for change.

凯蒂(00:12:45)是的。

温迪[00:12:45]这并不是说我们过去的做法是错误的。事情并不是那么非黑即白。事情发展得很快。事情正在进化。我们的社区和人们，无论是企业家还是大公司的人，无论他们是什么，专业人士现在看待这个世界的方式与他们在这个世界中的角色以及他们在任何行业中的角色都不同。我认为这真的很重要，因为我现在知道了这对Cintrifuse来说是一个真正的资产。

凯蒂[00:13:23]你刚当上CEO的时候知道吗?

温迪[00:13:25]你知道吗?我一点也不懂。我知道些什么?我从未在中西部住过。我是说，我知道宝洁和克罗格

凯蒂[00:13:33]你知道了很少的事情。我的意思是，你将业务扩展到令人难以置信的高度 -

温蒂[00:13:37]我是说，我完全不知道自己陷入了什么境地。我只知道我的天赋，才能和知识可能会有所帮助。我还是同意去了。我想确保我们听到了这些，因为，再次强调，基金会的一切都与我的能力有关，更重要的是，团队以我们的速度发展的能力。因为要记住，我们一开始只有100万美元的种子资金。其中一半来自政府。其中一半是由不知道匹配对象的公司匹配的。他们只是共产主义者。社群主义者。他们在日常工作中是资本家。 But when it came to us, they were just communitarians. But the story of StartupCincy really goes back to one thing I learned for sure in my close partnership and affiliation with TechStars. Although I never worked for them ever as an employee, I was an investor in their fund and a mentor for the Boulder accelerator way back in the early days and still am now. But I learned a lot in watching them do their community work and build startup communities. And one thing I learned—and then I learned about social media and storytelling while in California. So I came from a decade of social media technologies being on the rise and actually led a startup that was involved in that category. It wasn’t Twitter or Facebook or Google, but Get Satisfaction did some of that work and they leveraged the power of the web and unstructured data and social media. So I had learned just enough to be dangerous. So my two big masters relative to my ability to execute on something like StartupCincy first, while I was figuring out all the other nodes along the way really came from 10 years in the valley in San Francisco, the Bay Area and TechStars. So yeah, I say that because ecosystem leaders have to do—you have to like figure out what you know and what you don’t. And you’re going to lean into what you know and hopefully have enough courage to learn the rest. So I have to, you know, pay homage to TechStars and also to social media and Silicon Valley and Get Satisfaction. In particular Twitter and Facebook because I had to learn how those things operated, right. The power of a network.

凯蒂[00:16:19]是的。是的。

温迪[00:16:20]那真的很重要。好吧。就是这样。然后是Eric Weissman他是我的思考搭档和执行搭档。他已经加入球队了。我没必要雇他。我很幸运，2014年10月我刚开始工作时，他就在那里。所以他，你知道，他不是一个纯粹的营销人员。他热爱他的社区。他在辛辛那提出生长大。 He had a spark for entrepreneurship. He worked at some corporates. So he was perfectly suited to help me ringlead, if you will. And get a megaphone, if you will, and start branding, if you will. And I’m not a branding professional. I mean, that’s what P&G marketers do. I didn’t do that. But he and I were able to piece together in a very short period of time, getting help from LPK, and we had to leverage any help we could find because we had no people or no money. We were a startup. And I was not the founder of the startup, nor was I first the CEO. So think about that sense of urgency. I had to bring this to life quickly. But we could only find eleven startups that were in our database, but we knew that was silly. We knew there were more.

凯蒂[00:17:41]是的。

Wendy[00:17:42]所以在Eric的领导下，当我想弄清楚一些事情的时候，我们决定使用已经存在的话题标签StartupCincy。它的存在是因为David Knox，他是社区中备受尊敬的一员，前宝洁公司，Brandery的联合创始人。当我到那里的时候，我确实认识他，因为我在宝洁公司领导Get Satisfaction的时候和他一起工作。他说，你可以用那个标签。光。这给了我们一个关于埃里克的标签，我们没有什么可失去的，对吧，因为在我看来，没有强大的势头。有一些势头。

凯蒂(00:18:33)是的。

Wendy[00:18:34]因为CincyTech，因为cdc，因为品牌研究。说没有动力是不对的。我不仅想让它更响亮，还想创造一种叙事，我们可以系统地推动这种叙事，让以科技为基础的创业精神出现在讨论中。而我在尽我所能地四处寻找其他存在的东西。因为我不知道。我不知道企业创新有这么重要。我没有意识到我们处在一个多么完美的转折点。我不知道大学是如何建立的，也不知道不是为了创业。我知道的不多。但我确信的是，基于从TechStars的学习和我与他们的合作以及我在社交媒体上的经验，如果我们可以通过Dave Knox已经存在的话题标签来讲一点故事，我们就可以上路了。 At least we’d know what the entrepreneurship community looked like.

凯蒂(00:19:48)是的。是的,当然。

Wendy [00:19:50]所以，这就是那种发生的事情。

凯蒂[00:19:51]这是一个强大的故事。正如你所说，你知道，我知道，因为你试图将来自所有这些不同节点的所有不同节点的声音汇集在一起​​。你如何让他们尝试说同一种语言？是否有一些策略，您曾经建立过这些关系？让他们在桌子上座位在一起，帮助技术初创公司能够在我们的区域大Cos中获得该飞行员机会，并招募大学人才和所有这些。

温迪[00:20:23]嗯，这很有趣。回答你的问题会发挥我的天赋。这是一种沟通技巧，向他人讲述一个故事。我是一个外向的人，对执行力很感兴趣，所以我很奇怪。比如，我在对外讲故事方面很无能，但我致力于在内部执行一个计划。因为我只做过企业家——我只在一家大公司工作过，没有接受过早期教育，你知道，当我被一家大公司收购时。所以在我的一生中，我都在学习短时间内的冲刺和计划，所以我可以在我理解所有这些单词之前，重复这个方法。正确的。这是我自然要做的，因为我没有很多钱。但我决定在辛辛那提做的事，是一种非凡的经历，因为这是一个非常紧密的社区，自然包含了所有这些部分或节点，自然如此。 It’s the way the Midwest sees the world. That is not the way the West Coast sees the world. The Midwest has this natural, communitarian way of being.

凯蒂：当然。

温迪[00:22:16]这发挥了我的能力，我作为一个沟通者的优势。所以我决定，在埃里克·韦斯曼的帮助下，把这个故事讲清楚。我们想要实现的愿景以及我们想要在短时间内实现的目标。因为，你知道，我从没打算永远待在那里。没有必要。我有一个角色。我有份工作。我是被雇来做这件事的。我很兴奋。我想有所作为。 But if you think about that and you don’t have a lot of money or a lot of people, you have to take the leader who’s naturally outbound and you have to start storytelling in every venue you can find.

凯蒂(00:23:01)是的。

温迪：不，想想看。

凯蒂[00:23:03]吧。

温迪[00:23:03]我的意思是埃里克会知道所有这些统计数据。荣耀我。我打赌我介绍，你知道，像第一年这样的不同群体。

凯蒂(00:23:13)确定。

温蒂[00:23:13]甚至没有一个漂亮的ppt，也没有足够的数据。没有数据。这只是一个宏大的愿景。但至少我所做的是，按照你的观点，我开始嵌入语言。

凯蒂(00:23:31)是的。是的。

Wendy[00:23:33]不仅仅是基于技术的创业，对吧?但我知道他们理解的是经济活力。我向我的经济发展伙伴学习。Joan Raider当时是《Ready》的主演。正确的。她必须教我什么是经济发展。我是说，概念上我知道，但我从没参与过。所以我不得不学一些她的语言，一些市长的语言，一些俄亥俄第三前线的语言。我从CincyTech的Mike verner那里学到了很多。所以我不得不快速地把所有的知识都整合到一个故事中，因为我意识到这还远远不够完美。 But it gave me a platform to get out. And I spoke to the United Way people to, you know, the Queen City Club people to the you name it. I was out presenting because I was now a community leader.

凯蒂[00:24:32]是的。这是正确的。

温蒂[00:24:33]顺便说一下，它以我无法相信的方式照亮了我。但正如你所说，我必须让故事足够精彩才能开始。然后我得到了很多反馈，有时观众会有困惑的表情，比如，她到底在说什么?我会回过头来改进它，然后我们再多执行一点。然后添加一些数据。所以随着时间的推移，我变得越来越好，这是专业人士在专注工作时所做的。但它就是这样开始的。然后我们计划了在StartupCincy附近的攻击点。当我看到这种势头发展得足够快，虽然远远不够完美，但它开始发展了，人们开始把加速器的相互依赖凝聚起来，每个参与创业的人都越来越近了。它的方向是向右——并不完美。 There were still meltdowns and fights about who did what. Whatever. But we didn’t—we couldn’t do everything. We were only the big tent that influenced and supported all the people on the ground and that included all the accelerators and everybody else. So what’s that got going? There was no need for me just to do that, right? Because it had its own juices then. And Eric and everyone else involved were as involved as they could be. And so then I got to go down and execute more deliberately relative to the VCs we’re investing in. Relative to the universities. Relative to the corporates. I mean, that was hard work, too. But that—we sparked a big tent that at least had people like you that were thinking about entrepreneurs, at least they were coming together with their t-shirts and their questions and their concerns because they didn’t want to be part of something that was just not going to be true. Right. They needed to feel that there was something real happening, that there was some change happening, that conditions were being set differently for them to thrive then equally entrepreneurs like yourself.

Katie[00:26:49]我认为，要记住像辛辛那提这样的城市是如何因为创新而被忽视的，这是非常重要的。你知道，在那个时候，你知道，在2010年中期或2010年早期。正确的。这仍然是正确的。大部分的创业活动都发生在两个海岸，大部分的风险投资都流向了东西海岸。但是新的研究-你知道，你和我都喜欢研究所有关于创新活动的最新研究。你们知道，我会在展示说明中链接，最新的布鲁金斯学会报告，你们和我一起看的，你们看到了潜在的创新增长中心。首先，你会看到更多的孤立在创业活动中，在全国范围内的创新中。但你也可以在地图上看到中西部的灯光显示这正在发生。这些都是潜在的中心，它们在不断增长，随着创业和活动的成熟，它们的密度也在增加。 But I think it’s interesting that there’s a lot of space on our nation’s map that is not lit up. And to hear how a city like Cincinnati was transformed in such a short period of time. And that wasn’t only because we told a good story, it’s because we were active and made it happen.

温迪[00:28:20]这是艰苦的工作。我的意思是，这不是关于推文，对吗？这真的很辛苦。这一意思是建立创新经济，对吧？它听起来所有花哨的裤子和摘要。通过做吸引和发展和拯救企业家的工作，您必须使其实现。And by connecting those entrepreneurs to really smart people inside large corporates and those people that might over time, not just mentor, but actually use your products or services and by helping you connect to resources that you need when you’re ready to use other people’s money if you choose to do that. It’s very, very hard work. So I think.

凯蒂(00:29:04)是的。

温迪(00:29:05)是的。如果你看看圣路易斯，堪萨斯城，路易斯维尔，哥伦布，克利夫兰和纳什维尔。我是说，这是一件事。

凯蒂[00:29:16]是的。是的。

创新经济带来经济活力

Wendy [00:29:17]创新经济体的事。Now, I want to make a distinction here that’s so important to what I know to be true, and that is building a startup community as cool and fun and exciting as it is with a hashtag fill in the blank city and with a t shirt and with beer and pizza and all that and meet ups and a cool co-working space like a Union Hall or wherever it may be. That’s not enough.

凯蒂[00:29:49]对。

温迪[00:29:50]创业社区本身就是推动经济活力的核心引擎。但是之后的生态系统。在这种情况下，皮特·布莱克肖经营着Cintrifuse他的工作是确保所有的节点，生态系统的各个部分随着时间的推移被引入到创新经济中去，让他们参与进来。这不仅仅意味着参加年会。好吧，因为生态系统领导者确实会被一堆浮夸的活动所包围。我做到了。但我也——当我晚上做完一堆活动回家时——因为我们喜欢辛辛那提的那些活动。正确的。我不得不回家去想，我该如何翻译这个活动，这个满屋子的人终于明白了我们的语言，他们明白了企业家的核心引擎的作用?我如何让他们在他们自己的实体中应用语言，从而为他们的机构或企业带来真正的利益? That’s the trick. And that’s where the work is hard, because it’s not just me outbound marketing work. It’s equal parts of hard-core planning against a burn. Like you don’t have a lot of money and you can’t have a lot of people and all the things that I learned in startup land. Right. And I got to apply all those lessons. So I think, you know, it is now becoming a thing. And we should pay homage also to Steve and Jane Case and Rise of the Rest. That initiative that he started some seven years ago had a huge impact, at least in the middle of the country, because he would make big investments, not just—I don’t mean financial investments, but his time, his energy, his talent, he would ring his own bell of Rise of the Rest and everyone else’s bell, right. To prove not just to startups that they could do it and write a check for one hundred K in each city to one, but also, he would storytell. Steve himself and Anna Mason and that now Mary Grove, that whole team, they would storytell to business leaders and they would storytell to the political and community leaders. So in the spirit of your podcast series, I want to make sure those listening understand that at least in the middle of the country, he set conditions with his own energy and talent that were phenomenal and amazing to me as an outsider. And now I’m very involved as part of his XCOR expert network. I help his portfolios. I go with them sometimes to their city tours. They’re just about to take one, you know, to Arkansas and to Kansas City. They’re working on their—I don’t know. I think it’s number nine or 10. But that is to say, back to your comment and your own expertise, Untold Content’s expertise around storytelling, that the story—the stories—come from a big vision which someone decides there’s real opportunity for them. Their region, their business in. Yes. And then the storytelling is around the success of implementing the vision over time. It’s not one story about one entrepreneur. It’s not only the story of the entrepreneur that raises a bunch of capital, right? It’s a story of the dark night of the soul as well as the big race. It’s a story of corporate innovation at a time when their sector was being disrupted. It’s a story of ArtsWave being a part of talent attraction in Cincinnati. Because of their own ways of innovating. So every leader in Cincinnati was able to do their part in building out an innovation economy in a very critical, essential part of Ohio, southwest Ohio, a very interesting part of Kentucky, northern Kentucky, and an equally important part of southeast Indiana. Who was on fire relative to Indianapolis. On fire meaning things are going well, but they need to spread those fires out to other parts of Indiana as well. So that’s a point of view I wanted to share.

凯蒂[00:35:01]我非常感激。还有一些我们还没有过多讨论的内容，虽然我们提到了《Rise of the Rest》。在我看来，关于cintriuse最聪明的策略之一就是你能够让风险资本进入我们的城市，然后真正地注入。这和你的“基金的基金”方法有关。你能解释一下吗?

温迪[00:35:26]当然可以。这是一个缩略图，因为它回到了辛辛那提商业委员会，他们要解决的首要问题是相对于他们建立的叫做Cintrifuse的新公私合作关系，他们是如此的低。他们陷入了绝望的深渊——当然，我们也是。他们在我不在的时候。相对于进入该地区的风险资本。这是微不足道的。这是悲伤的。这是可怜的。所以麦肯锡帮助商业委员会做了研究，以了解为什么会出现这种情况，并研究他们可能采用的其他选择或其他战略，以促进改善。正确的。

凯蒂(00:36:13)是的。

Wendy [00:36:14]那就是他们提出了他们的第一基金资金基金。它被称为cintrifuse enddicate基金。所有大型企业都是LPS。该讨论的林林师在Procter和Gamble的首席执行官的时候。他的名字是Bob McDonnell。他已经走了一段时间了，但他是领导团队的一个非凡的部分，以及汤姆威廉姆斯在这一资金第一个资金上。这是非常争议的，它仍然是。它是争议的原因是因为钱在辛辛那提通过很大的公司筹集。现在，这些LPS已扩展到肯塔基州北部和俄亥俄州其他地区。但它被提出，然后它投资于俄亥俄州或肯塔基州或印第安纳州的VCS。

凯蒂：对。这真是一场有趣的比赛-

温迪：这是一部全国性的戏剧。

凯蒂[00:37:24]那个故事很难，对吗？这是一个艰难的故事，以在中西部地区的公共文化中说服。

Wendy [00:37:33]可怕的。

凯蒂[00:37:34]是的，闻所未闻。正确的。你为什么不投资你的后院或者在这里的风险公司中投资初创公司？

Wendy [00:37:38]那是对的。我们甚至没有直接投资。这不是主要原因。正确的。我们在创业方面做得很好并筹集了一些直接投资并筹集了圆润。但主要是资金战略是关于接触高度验证的早期种子基金，而不仅仅是在海岸，而是在美国。对该战略的好处是并且对Cintrifuse的成功并不琐碎。他们是三倍。一个是将资金归还给LPS。这不是一个非营利组织。 The fund of funds is a for profit entity. So we want to return capital like every other fund to funds. So we have to make good investments. Tim Schigel, Sarah Anderson, founding team. Smart, smart, smart. They ensured we did that, right. Number two benefit is to provide the corporates access to early stage innovation. Well, you say, well, why would they need that? They can get their own access; it is P&G and Kroger and Children’s Hospital. Anyway. Well, because they would get access to different kinds of innovation like over time. It was well invested in and been de-risked. Right. So that was good for them. They wanted access to early, early stage innovation. And the VCs who were looking at lots of deals in different categories. This is a cross-sector play, right.

凯蒂[00:39:23]绝对。

温迪[00:39:24]然后是第三个好处，这对我们来说几乎是最重要的。当我对我们说的时候，我指的是Cintrifuse的整体团队，那就是让我们的企业家有机会与风投发展关系，如果没有这笔资金，他们会面的可能性很低。正确的。因此，随着他们指标的提高，他们看到了增长，我们希望做好准备，进行重要的介绍。我们无法让风投投资。那不是我们的工作。将这一点纳入承诺是愚蠢的。为什么这样做？这造成了逆向选择。但我们想确保我们有一个早期风险投资网络，我们已经投资过，也有一系列原因我们不会投资的风险投资。他们没有一个可靠的记录或其他什么。他们是新兴的管理者。我们也需要他们了解他们。因此，该基金对许多风投公司来说是一种飞纸策略，通过与Cintrifuse的关系以及他们对达成好交易的兴趣，将资金投向大辛辛那提地区。对于了解我们的公司来说，这是一个双赢。当然，这是一个最大化的策略。

凯蒂[00:40:56]绝对。

Wendy [00:40:58]复杂。

凯蒂[00:40:58]这是值得的。

Wendy [00:40:59]，它正在偿还。但这里有一个长长的跑道。正确的。它会随着时间的推移而得到回报。这不是短期修复，而不是短期战略。每个人都知道。但是，尽管如此，我们必须有很多恢复力和耐心和执行能力，以继续迭代策略，以便每个人都看到受益。是吗?VCS，公司，企业家，我们的顾问。这是非常治理的，这是应该的。 So I learned so much. I mean, honestly, it was my first time to lead this kind of an investment strategy or fund. Not possible without the advisory board we had and Tim Schigel and Sarah Anderson and all those, Nick Faulkner, that supported them. So what an honor it was to learn about it. To be part of it. And now to share that expertise with other states, which I do all the time. As you know.

凯蒂[00:42:09]是的。告诉我，你知道，当你在世界各地旅行时，你也在旅行到我们国家里面的不同城市。您发现自己在如何分享如何利用创新以创造经济活力？

Wendy [00:42:30]好吧，故事是，我将回到我第一次开始时讨论的框架。那就是。首先，国家，该城市，该地区和该国需要成为文化理解。需要有一些敏感性，即它们周围发生的事情，这对他们来说需要一些独特的压力需要调查。一直在做同样的事情，也许是开始被认为没有带来他们曾经做过的价值。正确的。

凯蒂：当然。

温蒂[00:43:23]如果你愿意的话，这种文化惯例是我想首先讲的故事情节，因为你不能强迫它。正确的。但我们知道的是，所有地区都有责任为其现有公民提供活力。通过学校的活力。通过政府服务，对。RAYBET雷官网所以有一些文化元素可以提升和打开它，让人们可以开始这样的对话。正确的。我甚至记得吉尔担任商会首席执行官的时候，因为在她成为领导者之前，我在那里工作了好几年。我是说，她是个很好的例子。所以大辛辛那提的商会，他们知道有一种新的文化正在发生。 Take me out of it. They knew that without me telling them they had to do it. So I’m looking for those examples of leadership changing, not just, you know, women leadership or people of color of leadership, but I mean, is leadership awake of what’s required now to ensure the future? There’s a future for the region. And so I look at the cultural element, and I must say again, everything—this I learned in Cincinnati. I look at the universities deeply. It took me a long time to figure out how a university really operated as an institution. I was very naive about that. So I had a lot to learn. But again, they are a central asset to economic vibrancy because they are in charge of educating youth, making them feel hopeful that they can get a job. And those institutions need to be looking actively at ways to keep those smart, bright, motivated, ambitious humans in their own dirt. And to give them optionality relative to jobs. So I think it’s cool that so many Miami grads go to P&G. I think that’s way cool. And I think it’s way cool that so many UC grads, you know, from the engineering school go to the university—go to Kroger. All that’s cool. But I know for sure that young humans in these schools see the world with a very broad lens now, and they don’t always want to do just what their mom and dad did. Right. And even though their mom and dad may be corporate executives—very esteemed, highly regarded corporate executives. That does not equal that they want to do that. So I think universities have such a significant role to play. And I think they’re waking up to that.

凯蒂[00:46:41]我也是。

Wendy[00:46:41]我们很幸运，因为迈阿密的格雷格·克劳福德自己就是个企业家。他和他的学校一样，非常积极地参与到startup pcincy的每一件事中。辛辛那提大学。这是激活他们创新走廊的好例子。是的。

凯蒂[00:46:59]是的。

[00:47:00]和NKU。非常非常活跃在河对岸，他们所有的数字人才和他们的网络安全项目，这是第二个。这些人在离开之前找到了工作。这两家公司，都是为政府工作。这些都是网络安全专家。正确的。所以我认为，你知道，当我在一个城市，我看到了大学扮演的角色。我看到了商会这样的基础设施企业所扮演的角色。我看着市长或政府的语言，我说，好吧，我们在谈论什么，你的谈话要点与你们社区的未来有什么关系?所以我可以很快地评估，你知道，只是做一些次要的研究，类似于文化情况以及他们是如何操作的，他们参与了什么政策，什么项目，什么实体。 Of course, I can look for the entrepreneurship community. I can look for the startup community. That’s the easiest thing for me to do. But now that I’ve had this other experience, I’m looking across the board, the whole ecosystem to see are they on the right track? I mean, I’m not trying to judge it as much as I’m trying to coach and advise and let them see that just going to get another big factory from Brazil or Germany or to get Amazon’s second headquarters or Google to invest in a, you know, a campus like they do here in Boulder? Those what I call traditional economic strategies alone are not going to keep you and your family in a region. It’s not going to happen. Right. Because you need to see that there are cultural elements. You need to see that people are not just cool coffee shops, that they’re places you can go to see people like you. Right. That you can connect with and feel a part of. That vibrancy is not just tech talent. That’s a dimension of it. And this versification and the inclusion strategy of a region has never been more important than it is now. And I’ll end on this because you ask about all these other cities. If you think of all the cities who have now been vacated because a big manufacturing plant was shut down or the coal mine was shut down. I mean, we could even play an immigration card and think about bringing lots of people that want community and want to work into places that have been gutted. And that may not be a tech economy play, but that may be a play for people to come into our country and to actually bring life back to a city or region through for whatever reason was gutted because of one industry’s disruption. Yes? Like the coal miners. And I think that this whole notion of entrepreneurship is very broad. Although my job is already—always been around tech itself, because tech is an enabler and it’s horizontal. Right. And the jobs are high paying. There are all kinds of good reasons to focus on that part of entrepreneurship. Mainstream entrepreneurship is just as important. Bootstrapped entrepreneurship without other people’s money—just as important. So I think the dream of America is that people can come here with the right spirit, work hard, build a business, take care of their family and continue that tradition for generations to come. And that’s what I’m excited about for us and our future here in the United States.

Katie [00:51:19] If you are inspired by these ideas and you want to dive in even more, Wendy, you’ve published an incredible series on economic vibrancy where you’re looking at each node of this ecosystem and thinking about how to utilize innovation to spark a larger regional identity and to accelerate the speed of innovation in those regions. So I’ll link it in the show notes.

温迪[00:51:44]谢谢。

凯蒂[00:51:45]这是一个美丽的系列。我很感激能让你上播客，温迪。谢谢你抽出时间

温迪：不，我也是。这是一种荣誉，感谢你们为辛辛那提所做的一切，也感谢你们作为合作伙伴为我所做的一切。因此，我迫不及待地想收听播客，我将尽自己的一份力量与其他我知道正在努力学习创新经济的人分享。

凯蒂[00:52:05]令人敬畏。

Wendy [00:52:05] okee dokee。

凯蒂[00:52:05]谢谢你，温迪。祝你一天愉快。

温迪[00:52:07]不客气。

凯蒂[00:52:08]很快与你交谈。

Wendy [00:52:08]再见。

你可以听更多的电视剧创新播客的解开故事．

*访谈不是个人或企业的认可。