利用好奇心+迪士尼的创造力与邓肯·瓦尔德

“把你的听众散步。把他们从桌子后面,步行从一个又一个故事板和倾听他们的意见。而不是还原论者和射击你的想法,他们将建立在你的工作,因为当你和某人走,你把你的演讲变成一个对话。人们会认为辽阔地与你在一起时的感觉。他们将建立在你的工作。”前副总裁duncan瓦尔德华特迪士尼公司的创新和创造力

为什么故事对创新过程重要吗?什么值可以灌输给创新者分享故事谁?如何创新领导者激励创造者告诉和分享他们的成功和失败的故事吗?

我们的谈话以创新顾问和主讲人,邓肯Wardle-the前副总裁的创新和创造力华特迪士尼公司打开利用孩子般的好奇心和与客户合作的重要性和“天真的专家”的思维来打破你的节奏。他详细说明了如何创建一个有效的情节:邀请人来建立你的想法和动觉,视觉,听觉学习者。

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这一集是由作家:在线写作课程忙碌的专业人士。专业人士把40%的工作日写作。作家赋予您编写更高效更大的冲击和影响。与真实的案例故事来自全球无数与创新组织的工作和25下载备忘单,你可以增加你的自信与写作和讲故事。学习更多在//www.hchb688.com/wordsmith。

凯蒂就是我们今天的嘉宾是邓肯·瓦尔德。他的前任副总裁在华特迪士尼公司创新和创造力。和他现在的创始人iD8数字8和innov8数字8。他是一个创新和创造力顾问和主讲人。邓肯,我期待你的播客。

邓肯(00:00:20)非常感谢你邀请我。

凯蒂[00:00:22]所以我一直想问你这个问题。30年的工作在世界上最总理讲故事的公司让我很兴奋地问你。什么角色你认为讲故事在创新的艺术吗?

邓肯(00:00:41)一切。所以,穴居人,对吧?所以穴居人不能说话,顺便说一句。所以他们没有,你知道,一个洞穴人不会去下一个“嘿,弗雷德,有一个恐龙来了。“所以他们实际上通过直觉说。他们说通过直觉。但之后他们会说,我们都围着篝火了。这不仅仅是讲故事的能力,能够找到一个核心消费者的事实。我会专注于两个,如果我可以。当你还是一个小女孩。所以当我长大了,我是在60年代长大的。 Cowboys were heroes. Davy Crockett, the Lone Ranger. We all walked with the funny John Wayne Gacy.

凯蒂[00:01:15]是的,那些日子。

邓肯(00:01:17)然后叫尼尔·阿姆斯特朗的家伙,走下楼梯,说一个人的一小步。这是牛仔的死亡。突然一夜之间,没有人想成为一个牛仔。牛仔帽被扔掉。警长徽章被扔到垃圾桶里。地狱,我们要成为宇航员。玩具总动员是为我和我的一代写的。但也很美丽,它告诉故事在两个水平,一个成人和一个孩子。但是现在我们回想当你还是一个小女孩,晚上你在你的床上。你非常年轻。 Did you have a monster in the closet or under the bed?

凯蒂(00:01:51)噢,是的,当然。

邓肯(00:01:53)显然,《怪物公司》是为你写的。如果你看过这部电影。你熟悉里面?

凯蒂(00:02:00)当然我熟悉所有的迪斯尼。这是不可思议的。

邓肯(00:02:04)这是一个关于一个女孩的故事,一个十几岁的女孩,她的父母正在和她的大脑是如何,事实上,由四个小的人生活在她的大脑。四个情感。有欢乐,有愤怒,有厌恶,还有,是害怕吗?我不记得了。无论如何。所以,事情是这样的。我在这里在迈尔斯堡。佛罗里达的天气晴朗。在其他地方,它是凉的。我充满了喜悦。 And yet somebody suddenly coops you up in the car and like you bastard. And so they just instantly switch from joy to anger in that total second. Or somebody next to me on the plane will bring on their cold pizza that they’ve had in their fridge for five days. And suddenly I will be full of disgust. And clearly, that film was written for me. It’s not just about the ability to tell a story. It’s about the ability to tap into a core consumer truth. [6.2s] Children are brilliant at getting to a core consumer truth. So do you have children?

凯蒂[00:02:59]是的三个。一个五岁,一个三岁,一个一岁。

邓肯(00:03:05)哦,这是完美的。好的。第一个是什么?所以他们问什么问题?

凯蒂[00:03:09]我们可以成为“闪电麦昆”吗?

邓肯(00:03:13)好。所以他们很好奇,很好奇。想到一个词的问题,他们不断挑战你。

凯蒂[00:03:20]为什么!

邓肯(00:03:21)是的。这后一个呢?为什么?这后一个呢?为什么?后一个?

凯蒂[00:03:26]这是一个技巧问题。

邓肯(00:03:27)孩子知道你撒谎。孩子说谎。他们知道你撒谎在第一个答案。所以他们正在寻求核心消费者。不,这是真的。

凯蒂[00:03:35]是的,是的。

邓肯(00:03:36),所以他们在寻找我称之为核心消费者的事实。所以他们将说为什么?为什么,为什么?因为他们正在寻求真相。然后我们去上学,我们得到一份工作,我们被告知只有一个正确答案。所以我们停止问第二个原因。但第四或第五为什么会让你的创新见解。举个例子,如果你是孩子气,不幼稚,有人说,嗯,你为什么去迪斯尼公园吗?好你的数据会告诉你如果你停在第一个答案,他们说,好吧,我去。好吧,告诉我。

邓肯(00:04:07)这是一个资本投资策略。可能是几个数亿美元的一程。我很好。他们会来。我们为什么要这样做?它总是这样。在那边工作从7月17日,1955年,当沃尔特·迪士尼乐园敞开大门,但如果你停了一会儿又问为什么,说,什么?为什么骑?嗯,我喜欢非常小的世界。为什么你喜欢小世界吗? What? I remember the music. Why is that important? Well, I used to go with my mom. Well, why is that important? Well, I take my daughter now. What that person has just told you on the fifth why is the real answer to why they’re going to Disney. [00:04:44]It has nothing to do with the capital investment strategy of two hundred billion dollars and everything to do with her personal memory and nostalgia. That’s a communication campaign, not a capital investment strategy. But we always stop at the first line. And yet by digging deeper as children do, by being curious. [14.7s] People are not curious, and that curiosity, Albert Einstein once said, I may not be clever, I’m just very curious. I will move back to storytelling, I promise, because I love it. But curiosity, so metaphorically. I want you to put your hands up. You’ll have to tell me if you put your hand up. Do you. Have you been? Or do you go to your favorite restaurant with your partner? Three or four times a year. And you look at the menu. You look at all the appetizers, the main course, the desserts, they were the same this time last year. You’re listening to the specials, but you’re not really listening, are you? Because you’re going to order the same thing you order every time.

凯蒂(00:05:38)确定。是的。举起手来。

邓肯(00:05:39)好。你或者你不会每晚同一边的床上?

凯蒂[00:05:44]。我刚刚听到的研究,大多数人做的。

邓肯(00:05:49)当然,你做的事情。即使你自己在酒店房间里。是的,我们做的。为什么?你有没有减刑回家吗?你走在一辆车,一辆公共汽车,或者无论你回家,你看你的房子或公寓的大门或车库门。瞬间,当你认为,哦,我的上帝,我怎么会在这里?

凯蒂(00:06:04)是的。你的黑色是你通过一个习惯性的旅程。是的。

邓肯(00:06:09)这是在回家的路上发生了什么事,你的大脑物理关闭。它很无聊。它知道花店在哪里。它知道超市在哪里。因此关闭。没有新的刺激,没有新鲜的想法。人们往往是快乐的。所以我给他们的建议是一天一个月。这不是一个大问题。大概是2月,通勤方式不同工作和回家的路上。 One day a month. Have a brown bag breakfast where you sit around from 9 to 10 a.m. on the first Friday every month and invite your team to come and talk about things they thought were innovative or creative in the last 30 days. No PowerPoint presentations. God knows they’ve got enough work to do. You’ll be amazed at the amount of ideas you can tie back to that breakfast. [00:06:49]The number one barrier to innovation in a survey of 5000 cast members at Lucas Films, Pixar, Marvel, Disney is “I don’t have time to think.” [8.0s] That if you were to look at your diary, bring it up on your iPhone 4 tomorrow. I know what it looks like. It’s a presentation. It’s a PowerPoint presentation. It’s a meeting. And scheduling it’s doing a talk. And we hear ourselves say, “I don’t have time to think.” And when we don’t have time to think, we can’t come up with big ideas. And so. So what is it? You know, if I were to ask you some most innovative companies in the world, Google would be in your top 10. What’s their secret sauce that they’ve got that you don’t? Well, guess what? There’s a company policy called 20 percent time. All of their engineers get 20 percent of their daytime to think. In return, they’d been given Gmail, Google Docs. Google Maps is a good Google Maps and self-driving cars. Playfulness. Another one that children are so good at and we’re terrible at.

邓肯(00:07:45)和人说,为什么我要顽皮的在工作吗?好,我来问你。给我闭上你的眼睛。我要问你一个问题。这是一个猜字游戏。我不希望你去思考答案。我只是想让你说的第一个词进入你的头脑,当我问你以下问题。在公共场合提供明显的东西分享。

凯蒂(00:08:01)好吧,我准备好了。

邓肯00:08:03通常你在哪里,你在做什么当你得到你最好的想法?

凯蒂[00:08:08]Moving-I经常走路或说话别人和我的团队。

邓肯(00:08:15)确定。我带着350人。我让他们都把他们的答案写下来。你会听到淋浴。浴室的马桶上。醒来,睡着了,上下班、开车、园艺、遛狗、慢跑。不是其中之一写下下面的两个词。这是一个游手好闲的人,不是吗?因为你有大的思想工作。现在图片最后口头争论你与某人。 As you can really picture. You don’t have to tell anybody about it. Just tell me when you can see it.

凯蒂[00:08:46]好吧。我可以看到它。

邓肯(00:08:49)所以你可以打开你的眼睛。你的争论。你在愤怒的弗雷德。你风暴办公室弗雷德这样生气和你穿过你的咖啡店。也许卡布奇诺,你坐下。五到十分钟后,争论已经结束了。刚才突然出现在你的头吗?

凯蒂(00:09:04)最完美的东西我应该说在激烈的争论中。

邓肯00:09:10凶手一行。你希望您之前使用的一行。哦,如果我说他走了下来。哦,完美的线条。你有没有想出完美的线在论点吗?

凯蒂(00:09:20)哦,不,它需要击败。超过的反射。

邓肯[00:09:24]我的妻子。很灵魂毁灭。但对于大多数人来说它是五到十分钟后。为什么?因为这是你的大脑是如何工作的。我们大多数人生活在我称之为白天忙β。门或称为你的表意识和潜意识之间的特定的激活系统的大脑是坚决关闭。这不是好,因为87%的大脑潜意识的能力。

邓肯(00:09:48)每一个你曾经骑自行车,每顿饭你吃过,你工作创新挑战,你曾经合作过的行业,每个人你曾经吻了。甚至那些你选择忘记,在Facebook上狂你十年后想成为你的朋友。都是后面无关的刺激,但你不能访问你的表意识和潜意识之间的门的时候大脑关闭。然而,被顽皮的和我运行这些东西称为激发,他们只是一个——或者两分钟练习。我所做的一切都是听笑声。我听到笑声,那一刻我知道我打开门在你的意识和潜意识大脑比喻。你在淋浴的地方还是在当下。你给自己时间去思考。你有淋浴。你遛狗。 You step away from the argument. You come up with the big idea or the killer one liner. [00:10:31]But we don’t give ourselves time to think and we’re not playful. And so playfulness at the right time can be really helpful in innovation. [7.0s] And now I will go back and answer your question. Storytelling. Why is it useful? I’ll give you the perfect example. We asked four architectural firms to come and pitch for a piece of business for downtown Disney. Downtown Disney was a retail, dining and entertainment complex at Walt Disney World Resort in Florida. And the winning bid obviously was going to win quite a lot of money. That’s putting it modestly. And so the first three firms that came in, I couldn’t tell you the amount of money they spent on their presentation. I know it was close to a quarter of a million dollars. Well, that’s a lot of money to spend on a business. They had created architectural renditions and full models of the future of what this retail, dining and entertainment complex could look like, the size of a ballroom right down to a little holographic old lady waving out of a window. They blew my mind and they were very slick. And then we went to the fourth presentation and we walked into the room and there was nothing there. Just a little old man and a rocking chair like Santa Claus. Twelve rocking chairs in a circle. He said, come on in. Close your eyes. I see I’m going to ask you to close your eyes for just a moment. Can you close your eyes for me?

凯蒂:我在那里。

邓肯(00:11:51)我想告诉你关于一个叫迪斯尼温泉的地方。建立在一个自然的春天在佛罗里达州中部的一个小镇。一个年轻人叫迪士尼那里,一个动画师在《堪萨斯城星报》报纸,遇到了一个小女孩叫莉莉安。你能看到它吗?

凯蒂00:12:13 Mmhm。

邓肯(00:12:13)当然,你可以看到它,因为[00:12:14]我问你闭上你的眼睛,你的想象力会带你无论你选择的故事。这就是为什么书,每当你看到一个哈利波特的书和一个哈利波特的电影,每个人都是“哦书总是更好的。“他们好吗?因为你的想象力带你去霍格沃茨的样子,带你去哈利波特是什么样子。(19.7秒)我们去了什么概念?顺便说一下,我们就用这个。哭的时候我们讲完一个故事。但故事的力量。[00:12:55]他知道他的听众。我们讲故事,但他让我们闭上我们的眼睛,带我们去一个地方,否则我们不能要。这是故事的力量。 [8.6s] You also think about Walt when Walt sold the concept. Everybody thinks DisneyLand, you know, he had so much money. So, Walt was bankrupt in 1940. Walt was a genius. He had a film called Fantasia which told a story through music, but he wanted it to rain mist the theater during drip, drip, drip, rich labor hours. He wanted heat pumping during nights on a bear mountain. And the theater owners said no, Walt, too expensive. And Walt listed the rules. He calls it the what if talk. The rules are going to a theater is dark, it’s dirty. I must go to set time. I Walt can’t control the environment. And he said, Well, what if I could? That’s not provocative enough. The more provocative question, the further out of your river of thinking, your expertise you will get. And he said, well, what if I take my movies out of the theater?

邓肯(00:13:50)好吧,如果我带他们走出剧院,他们不可能是二维的,因为他们跌倒。好吧,如果我让三维?如果我让三维,我不得不让人们玩的角色,如果人们玩的角色,灰姑娘不能住杰克·斯派洛旁边或戴维·克罗克特,因为人们不会沉浸在她的故事。如果我创建了一个土地。等一下。我把它叫做迪斯尼乐园。

邓肯(00:14:08),当他去了美国银行因为他破产的幻想曲,因为金融失败后,他选择迪斯尼和皮克斯的今天,通过故事板所有展示他们的想法。现在,让我告诉你为什么。我要问你一个问题。9月份有多少天?

凯蒂00:14:30三十。

邓肯00:14:32三十。你是怎么知道的?

凯蒂[00:14:34],在我潜意识的深处,我回到小学,我想在第二个。

邓肯(00:14:40)好。所以闭上你的眼睛。你是怎么学的英语?

凯蒂(00:14:43)9月三十天过去。4月、6月和11月。

邓肯00:14:46宾果。宾果。正确的。你是一个听觉学习者。我说,你们是五年前在幼儿园。我们会给你以最大的善意去如果我能得到几年。

邓肯(00:14:54),但立刻,当我问你问题9月份有多少天,你去了押韵,因为你学会了倾听。现在有别人在你的类,你可能会注意到今天问你的孩子。我敢打赌,你至少有一个孩子将把拳头放在一起,并开始计算自己的指关节,他们就去。一月,二月,三月,四月,五月。每个关节都有31所示。每个有30。是什么告诉我吗?告诉我,那个人是动觉学习者。他们学习,在幼儿园。但当我问他们这个问题。 Now the other people, here’s the other people, and they are usually the dominant force in the room. They all say, oh, I just closed my eyes and saw a picture on the calendar. They’re your visual learners. They dominate most audiences when you’re telling stories, when you’re pitching ideas. [00:15:38]It is important to remember that two thirds of your audience do not share your preferred learning style. [4.9s] Therefore, you want to make your presentations kinesthetic. Obviously you talk. Visuals very strong. So, for example, if the first slide in your PowerPoint decks is the word data, I am dead.

邓肯(00:15:58)我甚至不在乎是什么幻灯片2。我只是不会注意。为什么?我是一个视觉学习者。我需要漂亮的图片。我不在乎你的数据有多引人注目。我走了。所以图像和故事板。所以皮克斯它非常好。他们有一个叫做+会议时定位新的故事板在皮克斯。 What do you think they do an a plus thing meeting at Pixar if you were to hazard a guess?

凯蒂(00:16:20)你知道,我读过一点关于这个。我理解它。我读这在最近的《哈佛商业评论》的一篇文章中,他们提到实践。我相信这是增加一个人的想法,而不是立即跳的批评。正确的。

邓肯00:16:36到底。它到底是什么。你不能击落的想法。你要提醒自己,我们都是简化的。随着年龄的增长,我们会得到更多的经验和专业知识。更多的原因,我们知道为什么新想法行不通。所以我们想知道,因为。坦白地说,我告诉你。让我们试一试。我们会做一个练习。 Now, more familiar with Harry Potter or Star Wars?

凯蒂00:16:56哈利波特。

邓肯(00:16:58)好吧,我要在你有一些想法对于我们的哈利波特。我们有十万美元。我要你开始每个响应我的想法没有,因为,告诉我为什么你认为不是一个好主意。

凯蒂[00:17:09]我爱它。我们走吧。

邓肯00:17:09假设。哦,我知道。让我们做一个哈利。但我们可以做霍格沃茨餐厅。正确的。这将是很长时间。我们会整理出来的入口,所有的好人都去格兰芬多桌子和所有的坏人都斯莱特林。

凯蒂(00:17:22)啊哦,你知道,我只是认为这是一个后勤上的恶梦。我的意思是,只有一个将分院帽。然后不会感觉很糟糕的坏集团和创建一些负能量的房间吗?我不知道。

邓肯(00:17:37)好。好吧。事实上,如果每个人都是格兰芬多?

凯蒂(00:17:43)哦,不,那不会很有意义,没有真正的惊喜或兴奋。

邓肯(00:17:49)好吧,如果我们做了一个魔法药水和麦格教授房间里每个人都可以做出自己的酒精饮料吗?

凯蒂(00:17:56)看,我不能找到一个错误,错误的问题。

邓肯00:18:00留在我身边。

凯蒂[00:18:00]好的,没有。因为,我的意思是,我们要喝了成年人在我们的手中,希望他们的孩子可以喝药水,他们会嫉妒。我不认为这将创建好,良好氛围。

邓肯(00:18:13)好吧,邓布利多奶昔呢?

凯蒂[00:18:17]。这是恶心。我的意思是,你将如何工作的胡子概念?我认为人们就是票房。

邓肯(00:18:24)好的,所以暂停一秒钟。传统上,这就是有人有新的创意,并且我们从没有开始,因为我们知道它不会起作用的原因。然后如果你做这个运动的一群人,你问的人的没有,因为是如何练习,他们会说想。我要问他们的想法变得更大或更小,他们会说小。这是一个不同的方法在正确的时间使用时,我认为可以改变文化。所以我们要呆在哈利波特。今晚的聚会我们仍然有10万美元。我要扔掉第一个想法。前两个单词从你的嘴与每个响应都必须是的。好了,然后我们将一起构建想法。 OK. All right. So we’re going to have the Hogwarts Hotel. We’re going to have a–we will have the sorting house and reception desk. And it gets to choose which house you get to stay in overnight in the party.

凯蒂(00:19:13)是的。我们如何选择蓝牙为了平客人知道导航在聚会吗?我们可以为每个房子有不同的房间。

邓肯(00:19:26)噢,是的。和超级吃司机可能会骑在扫把上飞来飞去。

凯蒂(00:19:31)是的。我们可以试着找出一个方法将某种押韵或声音在交付的食物。它将由房子的主题。

邓肯(00:19:44)噢,是的。并通过增强现实。我们可以有浮动蜡烛下来。

凯蒂[00:19:50]我爱。是的。一旦浮动蜡烛激活,我想这将是一个很好的信号,让每个人离开各自的家或走廊,进入大厅。这将是他们收集和庆祝的时刻。

邓肯00:20:05完美。这里的东西。当你观察人们做这个练习,你看房间和水平上升100%的能量。你会听到笑声。你会听到很多人第一次发现他们的手。然后当你问他们的想法变得更大或更小的,他们会说大。现在,让我问你一个问题。当我们完成第二个练习。这是谁的主意?

凯蒂(00:20:25)每个人的。

邓肯(00:20:27)我们的。你可以转移能力。[00:20:29]不要低估的力量从即兴表演的世界两个简单的词叫“是的,”我的想法的力量转移到我们的想法。(8.4秒)

凯蒂(00:20:39)是的。你知道那是一种强大的运动。和它与回是什么让迪斯尼温泉球场如此有效。[00:20:47]我翻的力量,让这一刻一起创造和合作的行为。你知道的,而不只是提供正式的感觉这是我一个人。独奏车库大师,天才,创新者,什么是可能的,当我们彼此接触。如果你讲故事技巧推销你的原型或推销你的伟大的想法只有你是一个天才和完美的交付,这是更有效的。有少得多的能量,可以创建在谈话。(38.1秒)购买的,我肯定。有你。 So in terms of a question, you know, buy in. What do you see as being most effective for generating buy in?

邓肯(00:21:36)我会告诉你最有效。你经常看美国偶像吗?

凯蒂(00:21:39)确定。

邓肯00:21:42兰迪,宝拉和西蒙,他们坐在了什么呢?

凯蒂[00:21:43]一个大桌子大拒绝按钮。

邓肯(00:21:49)是的。一个表。兰迪的作用是什么,宝拉和西蒙?

凯蒂(00:21:53),一个是啦啦队长。一个是养育者,一个是[00:21:57]的草泥马。(0.8秒)

邓肯(00:21:59)混蛋吗?但是他们的法官。当你把别人放在另一边的物理对象,他们会认为还原论者。他们会判断你的工作。你站在前面。你有你的演示文稿。你开始点击。你告诉他们。它可能是一个客户端。可能是你的老板。 They’ve got more experience than you. They’ve got more expertise. They want to add value. You’re telling them I don’t want you to add value. This is a finished deck. It’s a big mistake to make. They will think reductionist. [00:22:23]If you say I’m scheduling a presentation for Tuesday, a huge mistake. They will automatically think reductionist and they haven’t got in the room yet. When you get into the room and you’ve got the boardroom table, just ignore it, take your presentation and stick it up on the wall all the way around the border. And why? Well, because these people sat through 5000 digital presentations last year. God knows they don’t want to sit through another one. But it makes it visceral and real for the visual learners. But here’s the more important part. Take your audience on a walk. Bring them out from behind the table and walk with them from one storyboard to the next and listen to their feedback. Instead of being reductionist and shooting your ideas down, they will build on your work as you go, because when you walk with someone and this is the key point, you turn your presentation into a conversation. And the ability to turn a presentation into a conversation. People will think expansively with you. They will build on your work as you go. You may have to change the final recommendations. Result. Who cares? They just bought into it. Also, be careful of your choice of words. If you say, what do you think? People have a really annoying habit of telling you. What you’ve really just said. You’ve invited them to think reductionist. If you just rephrase your question. Say, Hey, could you help me think about this a different way? Could you help me build on this idea? They will think expansively and you’ll be amazed how much more approval you’ll get. [78.0s]

凯蒂[00:23:41]我认为它会翻转董事会会议室。它给机构的人可被视为被动的听众,当然,不是被动的听众,因为他们通常决策者和邀请他们进入谈话。你看到什么影响对创新的速度和创新者的士气?

邓肯(00:24:06)如果高级领导团队的第一个两个字的口没有,因为年轻人不进来了。这是挑战。这是一个独特的,因为它没有发生过。我们正处于一个转折点,这是一个转折点,我这一代的人害怕因为过去上帝知道多少年资深的人有更多的经验,在一定程度上使正确的决定和传授知识的初级的人。不了人。你猜怎么着?游戏正在改变。(00:24:36)多样性是创新。如果有人看起来不同,他们认为不同于你,他们可以帮助你的想法不同。(7.3秒)

邓肯(00:24:44)让我谈论多样性的重要性,它可以是年龄和我们有尽可能多的学习今天的年轻一代,他们向我们学习,如果不是更多。但是我们太自大,不敢说出来。和组织运行的老白的人更担心他们的退休金和奖金比冒险。他们没有在公司。这是一个问题。我来,如果你不介意,喋喋不休对多样性。

凯蒂[00:25:12]请,是的。

邓肯00:25:12人们不理解的力量。

凯蒂[00:25:15]它是至关重要的。

邓肯(00:25:16)我们把人放在橱柜里,我们说,哦,你是非洲裔美国人。你应该工作在非裔美国人。哦,对不起,你是西班牙裔。哦,看,这是拉美裔。好了,这意味着我应该只在老白人业务工作。这是荒谬的。然而,你有一支笔,纸的手吗?

凯蒂(00:25:31)是的,我做的。你告诉我带一个骗子和记事本和良好的幽默感,所以我准备。

邓肯(00:25:37)突出。我们是负责创建一个新的零售、餐饮和娱乐中心在迪斯尼乐园。我房间里有12的白人男性50岁以上的美国建筑师。这就是所谓的“群体思维”。我邀请进房间我天真的专家,一位年轻的中国厨师。什么是天真的创新专家,他们怎么能帮你吗?天真的专家(00:25:55)是不会为你工作,不工作在你的行业。这是什么,你不能允许他们做什么?他们不会解决你所面临的挑战。这是一个不切实际的期望。 They can ask the silly question that you’re too embarrassed to ask in front of your peers. They can also, throughout your audacious idea, ungoverned by your politics, just turf, your hierarchy, your approval processes. And one of the questions or one of the silly things they’ll throw out will get you out of your rhythm of thinking. And it works every single time. [25.9s] So we were designing a new retail, dining and entertainment complex and I asked the architects to draw the following objects. I’m going to ask you to draw it now, and I’m going to give you seven seconds to draw it, please. Are you ready?

凯蒂[00:26:32]好吧。

邓肯(00:26:34)没有压力。请我希望你,画一个房子。七,六,五,四,三,二,一。

凯蒂[00:26:49]好了。

邓肯00:26:51是的或没有。你把门画中间的前面?

凯蒂(00:26:53)是的。

邓肯[00:26:55]你画两个窗户,你还是那么没有安全感了酒吧在他们吗?

凯蒂[00:27:00]我不去酒吧。但,是的,它看起来像一个眼睛和嘴巴。

邓肯(00:27:05)好。我要去屋顶翼,建议你或许只是一个三角形。

凯蒂[00:27:10]是的,确实是。

邓肯00:27:12骇人。为什么?因为你所以。我给架构师和你相同的时间,他们都吸引了你。为什么?因为他们“河思维。“该地区,他们的专业知识和经验告诉他们,的房子应该是什么样子。同时,年轻的中国女厨师吸引了点心架构,,如果你从来没有见过,是歇斯底里的。这是一个圆竹盘虾球,一个港口出生中国小女人做一些挥舞着窗外。每个人都笑了,当我们拿起我们的照片,因为我们意识到我们都见过在我们的思维河的房子应该是什么样子。 She gave us permission to get out of our river, thinking of things differently now and to consider audacious architecture. If any company in the world could consider audacious architecture, that would be the Walt Disney Company. On the way out the door, somebody happened to just stick a Post-it note over her dim sum architecture drawing. And it said this: “Distinctly Disney, authentically Chinese.” Seven years later, the strategic brand position for the Shanghai Disney Resort? Distinctly Disney, authentically Chinese. The native expert will not solve the challenge for you. Their role is to say something or ask the question that you wouldn’t, that you’re too embarrassed to ask. To stop you thinking the way you always do and to help you think differently. One of the most genius tools to help us stop thinking differently is this. So got a pen to paper?

凯蒂[00:28:28]。

邓肯(00:28:30)太好了。你和我都将进入业务。你住在哪里?

凯蒂00:28:34辛辛那提。

邓肯(00:28:36)噢,上帝。我今天飞到辛辛那提。我从来没有。

凯蒂(00:28:40)什么!

邓肯[00:28:40]我对它一无所知。

凯蒂[00:28:42]你可以已经音频。你只是穿越吗?

邓肯[00:28:47]我来自辛辛那提迈尔斯堡。我为一个公司做一个车间。但无论如何,期待它。尽管如此,你知道,我在这里在一件t恤。我希望我不会冷,当我下了飞机。

凯蒂00:28:58很冷,但它不是痛苦。如果你有时间,我很想见到你。

邓肯(00:29:03)噢,好的。咖啡。

凯蒂[00:29:07]这是惊人的。

邓肯[00:29:07]我又已经从脚本。我在什么地方?

凯蒂[00:29:08]我要画的东西。

邓肯(00:29:10)所以你和我。我们将在辛辛那提进入业务。你会写这个时间。我们要进入商业和你和我都要打开一个洗车。我希望你写下四个基本成分,你知道我们应该把洗车。

凯蒂[00:29:23]。你想让我大声说出来或者我可以写吗?

邓肯(00:29:27)当然,是的。说你写它们。

凯蒂[00:29:29]好吧。肥皂,擦洗刷子。友好,友好的人。这是在优先级的列表。很明显水。

邓肯(00:29:44)好了,好了。现在,我想让你写下来。螺杆这一想法。你和我要一起经商,我们要开一个汽车spa。现在,我们可以放在我们的水疗吗?

凯蒂[00:29:59]音乐、氛围、咖啡。

邓肯(00:30:06)还有什么?

凯蒂[00:30:06]茶吗?

邓肯(00:30:06),一个咖啡师。这里的东西。在不到10秒,我把你从你的河的思考,思考你总是做一个洗车:水、肥皂、刷子、真空哇哇。,你要考虑我们可以放在汽车水疗:按摩师,律师。你愿意去哪一个?

凯蒂[00:30:21]哦,绝对第二。正确的。

邓肯(00:30:23)这里的事情。我所做的是阻止你的想法,你总是一样。沃尔特是天才与三个星期去迪士尼乐园的开幕。风景画家沃尔特。注意我说的,风景画家。我没有说园丁。他们说,“沃尔特,我们的时间、金钱和资源。和三分之二的花坛是长满杂草。我们应该做些什么呢?”他说,“好吧,我们去散步吧。“所以他们。 And he said, “Well, tell me something about weed in Latin.” “I don’t know.” He said, “We’ll look it up.” And they said, “Well.” He says, “I want you to tag each weed with a piece of card and a piece of string and put his Latin name on the card.” And they said, “Why?” He said, “Oh, that’s easy, because our guests will think they’re exotic.” And so on July 17, 1955, at 9:01 AM–look it up on Wikipedia–Disneyland opened its doors to the public with two thirds of its flower beds full of exotic plants yet to grow into fruition.

凯蒂00:31:13没门。

邓肯(00:31:13)这是真的。这是一个有趣的故事。但这不算。一个简单的重新表达的一个挑战。沃尔特创造了一个水平的酒店和客人服务,从来没有复制或复制,尽管许多试图效仿。沃特说,“我们不会有任何的客户在我们的公园。我们只会有客人来。“一个简单的表达式。思考你的治疗当你作为客户和思考跨越的门槛你最好的朋友的公寓和你如何对待。不仅如此,他说,“我们不会有任何员工,只有演员。 They won’t be cast for a role in the show. They will wear a costume, not a uniform. They will work on stage or backstage.” And you may think that’s not important. Well, guess what? It bloody is. I worked there for 30 years and I couldn’t be more proud. And I protected Walt’s legacy the same as everybody else did. Why? Disney cast member. And I’m proud to be a cast member. And I started–my very first job, believe it or not, was the barman and Rosenbaum at Epcot. And that same day another gentleman joined the company. His name’s Hector Rodriguez. He’s from Puerto Rico. He’s now 53, is a jolly, rotund fellow. And he’s still driving the boat backwards and forwards across the lagoon in Epcot. 32 years later. And you might think that’s a mind-numbing job. Not to Hector. It’s not. He comes to the house, he comes bursting through the door, big smile on his face. First words out of his mouth: “You should see what I did for that guest today,” massive smile on his face. And he’ll tell you with enormous pride about the smallest thing he did for a guest. Why did he do it? Now, hold onto that because people think, “Oh, this is too theoretical. How can I apply this to my business?” In 2011, if we said how might we make more money, which is the question everybody asked themselves every day. By the way, if you continue to ask yourself that question, generations will put you out of it. And I’ll come back to purpose and innovation in just a minute. However, instead of saying, “How might we make more money,” we said, “How might we solve the biggest consumer pain points?” Now, have you been to a Disney park?

邓肯(00:33:18)噢,是的。好吧。最大的难点是什么?

凯蒂[00:33:20]。

邓肯(00:33:23)当然,正确的。没有人愿意排队。所以我们说,我们不知道答案沃尔特曾经使用的工具使用。如果没有行吗?我们不知道如何解决。如果你知道如何解决它,这是迭代,而不是创新。所以我们说,如果我们消除我们27日酒店的前台吗?你没有检查它,不知道如何去做。如果我们消除了栅门在前面的四个公园在佛罗里达吗?你没有在门口等上20分钟。 What if you didn’t stand in line for your favorite character, meet and greet or favorite attraction? What if you didn’t stay in line to pay for merchandise or food?

邓肯(00:33:57)嗯,我们环顾世界,你猜怎么着,射频识别技术存在的前五年我们投资它。现在,当你来到迪斯尼乐园度假村假日,那么迪斯尼乐园度假酒店,你有一个迪斯尼魔力乐队的邮件。它是什么?一个小塑料带,坐在启用了RFID的手腕。这是你的房间钥匙。你不要等检查。这是你的主题公园票吗?没有十字转门公园的入口处了。你刷去。你最喜欢的人物见面和问候或游乐设施。 They’re reserved. They’re on your RFID enabled Disney magic band. You swipe and go. I want some item of merchandise sent to my hotel? I touch it once. I want it sent to my house? I touch it twice. Think of the polar caps on that little sucker. Now there are security features in place to stop children going out and touching everything.

凯蒂[00:34:38]你知道,真正令人难以置信的太我想,你知道,公园正在它远远超出了可访问性和运动。现在,让我给你一个简单的例子。我在那里几个月前我的5岁的女儿。我们得到了我们的第一个通过。我们利用了珠穆朗玛峰探险,在动物王国,我们通过队列拐了个弯。有数字屏幕的雪人举着牌子说欢迎克拉拉她的第一次过山车。所以个性化。我如此激动,印象如何获得这些技术利用的公园。

邓肯(00:35:15)是的。不仅如此。我的意思是,事情是这样的。90年和120年之间的平均客人现在有分钟的空闲时间一天,他们没有四年前。这导致什么呢?记录收入。收入的商品记录,记录食品和饮料费用,每年达2500万人次。住众包,每一个产品和服务的未来设计迪士尼创造了。因为你告诉我们每一天每一秒都你喜欢他们。

凯蒂00:35:40绝对。所以数据会起到不可思议的作用,你知道的。你认为如何?告诉我更多。

邓肯(00:35:50),但你不能完全依赖它。所以。我们有一个项目。我们被要求去巴黎迪斯尼乐园的赚更多的钱。我们如何得到更多的人经常来这里,花更多的钱吗?我们的数据告诉我们谁可以访问巴黎迪斯尼乐园,有亲和力的品牌,一直在网上购物,这是今年我来了10的10过去五年。你猜怎么着?他们没有来。所以我们的数据显然是少了什么。于是我说,“我把它给你,这些人拖延者或骗子。 Which is it? Let’s go find out.” So we went to live with 26 consumers for a day.

邓肯(00:36:22)现在你是一个年轻的妈妈,但让我们看看。有一个孩子在你的房子的照片在一个特定的房间。我想让你们思考的照片。我想让你告诉我们哪个房间的。

凯蒂(00:36:38)在我的壁炉在我们的客厅。

邓肯(00:36:40)好。它在壁炉架上的壁炉架还是?

凯蒂[00:36:46]是的,壁炉架。

邓肯(00:36:46)好。它是在一个框架吗?

凯蒂(00:36:47)是的。

邓肯00:36:49框架是什么样子。

凯蒂[00:36:51]它实际上是一个帆布包,有点,你知道,5英寸3英寸。

邓肯(00:36:57),告诉我们是谁的照片。

凯蒂(00:36:59)好吧,这是我最小的一个,艾玛。她是一个岁。她有她的手非常高,这是她的第一个生日。和我五岁的克拉拉是一个火腿的她和布莱斯深情地看向旁边的相机。

邓肯(00:37:16),告诉我多大了他们在这张照片,请。

凯蒂(00:37:18)5、3、1。

邓肯(00:37:21)和他们今天多大了?

凯蒂[00:37:22]相同,只是几个月前。

邓肯(00:37:25)好吧,因为你是一个年轻的妈妈。但是我们发现在绝大多数的家庭我们进入。当我们问几岁孩子们的照片是在一个房子。我说,“你孩子多大了,四个或五个?“她没有他们14和15。“哦,好的。“你把它写下来。这是一个人的线索。我们怎么知道这是真的吗?因为在绝大多数的房子我们都有我们的孩子的照片,5到20岁。对于你,一个年轻的妈妈,我向你保证,如果我走进客厅的你的父母,他们还有这真的很傻,尴尬的你高中毕业,你希望他们能摆脱年前。 How do I know that to be true? Because we all do. So we thought, this is weird. Do we not print new pictures of our children anymore? No, we do. So we thought there’s something here in our data that is missing. Let’s go and dig a little deeper. So we went to spend time with five of the moms. And here’s what we found. We want our children at first pass. If you ask parents what they want for their children, they will tell you we want them to go to kindergarten, junior school, middle school, high school, graduate and be happy, healthy and successful. That’s what we want for our children. No, you don’t. You’re lying. Here’s what we actually want them to be. Back in that little photo frame and we walk in the door at night, you’re still too young,but it goes so fast.

凯蒂[00:38:44]我已经预料到这一点。我已经有这些幻想走回小游戏室,我们在房子里了,希望她是你知道,在学走路。

邓肯(00:38:54)是的。为什么我们这么爱我们的子孙?因为他们就像在框架。当我们走在门口,现在当你走在房子里。你是神奇女侠。他们来抓你的腿。每个人都咯咯地笑。有人摔倒了。有人放屁。你失去它和傻笑。 These are the best times of your life. And yet when I walk in the door now, I am lucky if the dog notices?. And so we thought, hm. There is something here. Let us push a little deeper. And so we pushed a bit deeper. And here’s what we found.

邓肯(00:39:24)有三个苦乐参半的转换发生在父母和孩子之间。我很抱歉告诉你这三个因为我伤了你的心。但是一旦你越过通过过渡,你不能回去。你都想回去,但是你不能。那太迟了。现在,我们的假设和数据告诉我们如果我们建立它,他们会来。为什么?因为我们总是这样做。这就是我们做的。但是我们发现。

邓肯(00:39:50)我得到这些父母会告诉你关于这三个苦乐参半的parent-sorry之间发生转换,它会吵的生一个孩子。你交叉通过过渡,你都马上要退一步,但你不能。我有直觉。我是一个爸爸。这是妈妈告诉我的故事,但我要告诉你我的。我知道那一天。这是圣诞节前夕。我和我的儿子。他是10。

邓肯(00:40:22),他在门。他穿着一件深蓝色的衬衫,棕色小短裤。在他的眼睛。你的孩子一样。他们在你。他们的眼睛是半满的泪水。他们冒泡。他们只是要哭。他指着我说:“爸爸。”我说,“什么?”他说,“你是圣诞老人吗?”

邓肯(00:40:39),感觉就像一颗子弹在我的胸部。我没有准备。我快要死了。他说,“妈妈你。“在那一个瞬间,我们都知道想象力,创造力,蝙蝠侠还活着。蜘蛛侠还活着。圣诞老人还活着。创造力和想象力,刚刚消失了。但伤害是他爸爸真的说的是我不是你的小男孩了。

凯蒂[00:41:02]这是正确的。

邓肯(00:41:02)长大的我,疼得要死。现在你是一个女孩。所以你不会记得你那悲惨的一天。但是当你这叫下车,帮我一个忙。打电话给你爸爸,问他,他会问你点两幅会问你点两秒的难以置信的准确性。你甚至不记得它的发生而笑。我知道,我仍然感到不安。我是在基Panera外,佛罗里达。那是一个星期二的早晨。这是大约一千零三十。 And she was 13. And the day she dropped my left hand in public for the first time because she didn’t want to hold daddy’s hand in public anymore and it hurt like shit. And you won’t remember it. But you ask your dad when you get off this call and he will tell you exactly where he was, which hand it was you dropped. Because seminal moment between a father and a daughter and the last one, at least for us, was we used to drive her to college and back. And, you know, you unpack a third of the room pack and you unpack and you pack. And this time around, though, she got her job and we had to go to Manhattan and we had the driver. We flew her up to Manhattan. We drove up all her furniture. And she’s been gone a year. You know how many times I walked into her bedroom? Once. I can’t walk into her bedroom.

邓肯[00:42:19]我们把她的公寓。我们挤她,我们欢呼,我们拥抱在一起。然后我和我的妻子在一个超级到拉瓜迪亚哭了我们的眼睛。现在,不要忘记,我在假设。和我们的数据,如果我们建立它,他们会来。走出你的数据,因为如果你有数据,你猜怎么着?你的比赛也得到了。你将如何找到创新的见解?通过你的竞争对手的地方不是。我认为花一天与你的消费者,我们学到的是妈妈不每天早上醒来担心巴黎迪斯尼乐园是否今年会有一个新产品。 She wakes up every morning as you do worried about how quickly her children are growing up and how she wants to meet special memories for them while they still believe. While they still hold my hand. While they’re still here. That is a communication campaign, not a capital investment strategy. One that did not drive intent to visit 20 percent. It drove sales 20 percent and turned a very product centric. We build it. They will come. What we know best culture into a consumer centric culture where it is now mandatory for every Disney Park executive to spend two days a year working as a frontline staff member in the park one day every two years in the living room of one of us.

凯蒂00:43:25哇。

邓肯(00:43:25)是的,数据会得到更好的,更好的和更好的,但你不能完全依赖它,因为直觉是非常强大的。所以我的好奇心所覆盖,覆盖的直觉,就另外两件事。的问题。当你还是个小女孩的时候,你得到了最大的圣诞礼物了,进来了一个巨大的箱子。花了你年龄的礼物盒子。你度过剩下的时间玩?

凯蒂[00:43:50],玩具。可能这个盒子。这取决于。

邓肯(00:43:55)它是盒子!你玩那个盒子了四、五天,直到它有点阴沉,妈妈把它扔出去,你哭了。但在那之前,它是你的城堡。它是你的火箭飞船,它是你的堡垒。然后你去上学,老师告诉你这只是一个盒子,我们,我们的创造力开始崩溃。我知道你有一个惊人的想象力。我知道你上周有奇怪的梦关于贝克汉姆,碧昂丝和独角兽。我们都有奇怪的梦,我们不谈论。但事实是这样的。我们都是天生的创意。 You saw the castle in the box. We were all born with amazing imagination. We were all born with intuition. You have 100 billion neurons in your brain. You have 100 million neurons in your stomach. It’s called your second brain. Every decision you make. What the clothes that you’re wearing right now. What you ate for lunch. Every product and service you choose to engage with you. I went with my gut and we were all born curious. We used to ask why, why and why again. And then we were told to shut up. Now, guess what? And I’ve spoken to three A.I. experts and I’ve asked them, do you? [00:44:53]So we’ve talked about the editor of Wired magazine, stood up at Oracle World in San Francisco in October just before me, that said easily 20 percent of the jobs in North America will be gone by 2030. So I started to ask the AI experts. I said, do you believe we could program creativity? They said, no. I said, do you think we can program intuitions? They said, no. So the things you were born with, the four core traits you we all have curiosity, imagination, intuition and creativity. You can’t program them or will you be able to 50 years from now? Nobody knows. Will we be able to in the next 10? Hell, no. So the most employable skill sets are the ones you’ve been told to ignore for the past twenty years. [43.2s]

凯蒂[00:45:36]这是正确的。

邓肯(00:45:37)当你寻求雇佣其他的人。因为他们不能被编程。

凯蒂[00:45:42]这是正确的。哦,我的天啊。邓肯,我很感激你分享所有的见解。我知道创新社区和听众会有这么多的想法,来自每一个战略和轶事的你共享。我想问你一个问题。你为什么…这可能看起来无关紧要,但我答应过我3岁的儿子,我想问你,你为什么向太空发射巴斯光年?

邓肯00:46:15啊哈。因为它是不可能的。我们是玩具总动员。现在你看过玩具总动员。巴斯光年的梦想是什么?

凯蒂00:46:23杀死邪恶的皇帝Zurg和恢复世界和平。

邓肯(00:46:29)是的,这是公平的。但巴斯想飞。记住的东西

凯蒂[00:46:42]哦,是的,在功能层面上,确定。但,是的,你是对的。

邓肯(00:46:44)没有是的,来吧。Buzz梦想着飞行。但是他不能。我说,好吧,如果我可以让巴斯光年的梦想成真吗?人们说,你打算怎么做呢?我说,我要送他们进入太空。所以我走到距NASA的想法巴斯光年在航天飞机进入太空。你可以告诉,一半房间爱这个想法,但是没有人会把他们的脖子。一半的房间想往窗外扔我没有打开它。所以他们同意了。 And six months later, I got a call from Johnson Space Center in Texas and they said, “Hey, we need Buzz Lightyear tomorrow by 4:00.”

邓肯(00:47:18)因为我说开始六个月,他说,“如果你不能让他在这里,该交易的了。”“这到底是怎么回事?”我说。“为什么,出于好奇?”他说,“好吧,我认为我们需要两个巴斯光年的明天由五,当然,他们需要是相同的。”他说,“好吧,我们需要一个巴斯光年几乎原子的原子,因为如果我们找到一个分子的气穴内的塑料其他宇航员在太空爆炸和杀死。”

邓肯(00:47:44),我想,哦,是的,完全。当然,我知道。

凯蒂(00:47:46)似乎是重要的。

邓肯[00:47:49]这是讽刺。这是一个主题公园骑不是电影。我们没有商品当我们有主题公园游乐设施。只有电影让你的商品。所以我有37人愚蠢,愚蠢的。在沃尔玛37人,凯马特,目标,迪斯尼商店都试图找到巴斯光年。哦,我的上帝。别告诉我这交易正在下降,因为华特迪士尼公司找不到,所以我们找到了一个当总恐慌现在是下午4点。

邓肯[00:48:15]这是2005。智能手机并不存在。我仍然在我的摩托罗拉翻转,我接到一个电话。看不清是谁。我在我的车在恐慌试图找到巴斯光年,因为联邦快递的最后期限还未到来,所有我听到手机的终结”到正无穷。“这是我的妻子。她说,“是我。是我,亲爱的。”我说,“好吧,你在哪里找到它?”她说,“哦,这是在[00:48:34]詹姆斯(0.0秒)床上收集灰尘大约五年了。”我说,“哦,把它结束了。得到它。 Get it over again.” [00:48:39]So I wrote James. Andy wrote his name on Woody’s foot, I wrote James on Buzz’ foot. [5.6s] And I sent the two Buzz’ off to NASA and I said look, don’t destroy this Buzz. This is a real little boy’s Buzz Lightyear, take this one. So six months later, we went to the launch. And let me tell you, I was pathetically emotional.

凯蒂[00:48:59]我甚至不能想象,是詹姆斯?

邓肯(00:49:03)噢,是的他是。是的,他是。我开始哭了。我说我们发送巴斯光年进入太空。所以从巴斯光年。所以我们把伍迪挥手告别。不管怎么说,于是就嗡嗡声。然后我们开始看到这些令人叹为观止的图片,NASA的照片。你可以看到他们在YouTube上就像巴斯光年的空间。事实上,如果你有《玩具总动员3》在预览Buzz卡通人物显示你到底他所做的是假的。 And these amazing images of Buzz Lightyear flying in zero gravity. And it’s just like anyway. So then right there, then we’re opening another toy story attraction. And I thought, how the hell am I going to stop sending Buzz Lightyear to space? I know I’m going to bring him home. And people are OK. So I phoned NASA, my mate, and I said, “Hey, when you you bring Buzz back?” And all you have is total silence on the other end of the phone. He says, “Well, that was never part of the contract.” It was never part of the deal to which my tongue was firmly in my cheek when I said the following words: “Well, no man left behind, right.” And he says, “You’ve got to be kidding me.” I said, “You bring everything back, right?” I said, “What the hell do you do with it?” “Well, we just open the hatch and push it out. “I think you can’t.

凯蒂[00:50:25]。

邓肯00:50:25到底。我说,“你不能毁灭地球大气层的巴斯光年。我泄漏对世界的新闻,美国国家航空航天局——“无论如何,上帝保佑美国宇航局。他们同意把Buzz带回来。所以我们出去着陆地点。那天的天气非常糟糕。所以你可能太年轻了。但正是这些精彩的图片。当航天飞机不能降落在佛罗里达。它走到沙漠在加州爱德华兹空军基地。 And you would see this amazing image of a space shuttle sitting on the back of a 747-jumbo jet. The piggy backing its way back across the country. I mean, just stunning this technology anyway. I have the passenger manifest for that flight, the real passenger manifest. Seat one A congressman, blah, blah, blah. Seat one B senator, blah, blah, blah. Seat one C mission control, blah, blah, blah. Seat 14, an astronaut, blah, blah, blah. Seat 15, Buzz Lightyear. [Laughter]

邓肯(00:51:30)所以今天我们谈了,因为我们已经接到一个电话来自史密森航空航天博物馆,我们希望巴斯光年。我告诉你,我们所做的另一件事,我们创建了一个全国学校的竞争,因为NASA,记住,你可能还记得阿波罗11号空间补丁。美国宇航局太空补丁为每一项任务。所以我们让美国的学生创造一个空间补丁Buzz的使命。我们有成千上万的条目。美国国家航空航天局选择一个。美国国家航空航天局(NASA)创建了一个真实空间补丁,我们把它送到太空。作为一个。所以当它绕自己的航天飞机,顺便说一下,绕着地球一天至少8次。所以他们每天看8日出。 So this space patch has actually been into space with Buzz Lightyear. And so we talked to James. I said, how do you feel about giving Buzz to the Air and Space Museum? He was older by then. I’d be delighted to. So the next time you’re in Washington, D.C., I invite you to go to the Air Space Museum and you go into it. You’ll have to ask. He’s inside a locker, inside the space shuttle. And there then bronze platters, says Buzz Lightyear, gift [00:52:43]of James Wardle? [0.0s]

凯蒂(00:52:45)哦,我的天哪,邓肯。

邓肯(00:52:48)有一个回答一个问题吗?

凯蒂[00:52:50]我迫不及待地想告诉布莱斯。我很感激所有的创造力你启发我们的谈话。我希望我们继续超越无限。我知道这很俗气。

邓肯(00:53:05)布莱斯的生日是什么时候?

凯蒂[00:53:08]3月。它即将到来。

邓肯(00:53:12)好。把你的地址寄给我。他们没有一个补丁。不,他们飞50,我可能有一些。

凯蒂[00:53:16]你别拿我开玩笑了。他要融化。

邓肯(00:53:19)现在开始飞向无限的精神。我是一个伟大的相信亨利•福特的名言:“你是否认为你能或者认为你不能。也许你是对的。“00:53:29告诉我其中的一个招聘顾问,我从未为迪士尼公司工作。我被告知,我从未生活在美国,美国。当我打电话给在伦敦的华特迪士尼公司每天27天,直到他们受够了接我的电话,我得到了一个面试,我成为了卡布奇诺的男孩。我就是那个男孩。我是卡布奇诺的男孩。我非常骄傲的是卡布奇诺的男孩。永不放弃。 Winston Churchill, keep buggering on. Always. I say Henry Ford. Whether or not you think you can or you think you can’t. You’re probably right. The opposite of bravery is not cowardice. It’s conformity. [35.5s]

凯蒂[00:54:06]这是正确的。邓肯,我无话可说。谢谢你！

邓肯(00:54:11)这就是我。

凯蒂[00:54:11]。我将见到你在辛辛那提。邓肯(00:54:15)好。

你可以听更多的数不清的创新播客的故事。

*面试是不支持个人或企业。